No summertime blues for cable: most-watched summer EVER
via James Hibberd:
Though you wouldn’t know it from following broadcast network ratings, summer TV viewing is at an all-time high.
According to a Turner research report, the average person watched a whopping 32.2 hours of TV per week this summer. In 2004, the average number of TV hours viewed during the summer was 29.8.
The gains were driven by cable TV programming, which continues to erode the traditional advantage of the Big Four networks.
click over to Hibberd’s blog for lots-o’ top-10 lists on summertime performance of new and returning series, as well as cable networks (note, the averages there include live+7 DVR viewing)