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Big Beck: Goes over 3 million viewers, beats O'Reilly in demo: Cable News Ratings for Wednesday, August 26, 2009

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August 27th, 2009

update: Beck again led all shows (including The O'Reilly Factor) in the adults 25-54 demographic on Thursday night.

Though a little scandal might alienate advertisers, it's pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O'Reilly for the night.  But, Beck had more 25-54 viewers than O'Reilly (888K to 876K).  I don't watch or really even care about the cable news wars, but still...wow. Even though Beck airs before primetime,  when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.

Live + Same Day Cable News Daily Ratings for August 26, 2009

P2+ Total Day
FNC – 1,374,000 viewers
CNN – 711,000 viewers
MSNBC –506,000 viewers
CNBC – 217,000 viewers
HLN – 300,000 viewers

P2+ Prime Time
FNC – 2,667,000viewers
CNN— 1,187,000 viewers
MSNBC –984,000 viewers
CNBC – 241,000 viewers
HLN – 606,000viewers

25-54 Total Day
FNC –395,000 viewers
CNN –204,000 viewers
MSNBC –161,000 viewers
CNBC – 72,000 viewers
HLN- 139,000 viewers

25-54 Prime Time
FNC – 736,000 viewers
CNN – 321,000 viewers
MSNBC –318,000 viewers
CNBC – 113,000 viewers
HLN – 204,000 viewers

35-64 Total Day
FNC – 650,000 viewers
CNN – 329,000 viewers
MSNBC – 257,000 viewers
CNBC – 105,000 viewers
HLN - 176,000 viewers

35-64 Prime Time
FNC –1,205,000 viewers
CNN – 516,000 viewers
MSNBC –488,000 viewers
CNBC –124,000 viewers
HLN –298,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 989,000 viewers (390,000) (652,000)
American Morning- 460,000 viewers (210,000) (309,000)
Morning Joe-465,000 viewers (201,000) (285,000)
Squawk Box- 157,000 viewers (55,000) (86,000)
Morning Express w/ Meade- 228,000 viewers (181,000) (212,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck– 3,040,000 viewers (888,000) (1,385,000)
Situation Room—688,000 viewers (141,000) (271,000)
Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000)
Fast Money—215,000 viewers (55,000) (80,000)
Prime News--267,000 viewers (97,000) (109,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,067,000 viewers (463,000) (881,000)
Situation Room—739,000 viewers (155,000) (317,000)
Ed Show—541,000 viewers (211,000) (262,000)
Mad Money—186,000 viewers (73,000) (114,000)
Prime News -- 259,000 viewers (94,000) (139,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/Shep Smith–1,590,000 viewers (454,000) (729,000)
Teddy: In His Own Words—1,104,000 viewers (293,000) (547,000)
Hardball w Chris Matthews—778,000 viewers (265,000) (380,000)
Kudlow Report ---a scratch w/112,000 viewers (a scratch w/42,000) (54,000)
Issues– 403,000 viewers (124,000) (217,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,303,000 viewers (876,000) (1,468,000)
Teddy: In His Own Words- 1,104,000 viewers (293,000) (547,000)
Countdown w/ K. Olbermann– 1,091,000 viewers (320,000) (504,000)
Secrets of the Knight – 181,000 viewers (68,000) (95,000)
Nancy Grace – 757,000 viewers (239,000) (315,000)

9 PM - P2+ (25-54) (35-64)
Hannity –2,592,000 viewers (752,000) (1,158,000)
Larry King Live—1,182,000 viewers (299,000) (473,000)
Hardball w Chris Matthews—1123,000 viewers (381,000) (583,000)
American Greed – 242,000 viewers (108,000) (124,000)
Issues- 567,000 viewers (191,000) (311,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren—2,104,000 viewers (577,000) (985,000)
Anderson Cooper 360—1,137,000 viewers (332,000) (470,000)
Countdown w/ Keith Olbermann--- 737,000 viewers (253,000) (378,000)
American Greed -- 301,000 viewers (163,000) (153,000)
Nancy Grace –518,000 viewers (194,000) (278,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,651,000 viewers (514,000) (822,000)
Anderson Cooper 360 —615,000 viewers (228,000) (299,000)
Headliners and Legends—658,000 viewers (235,000) (359,000)
Mad Money – a scratch w/101,000 viewers (66,000) (53,000)
Showbiz Tonight-- 377,000 viewers (212,000) (249,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2008)

CNN/HLN: 98.63 million HHs

CNBC: 97.13 million HHs

FNC: 94.82 million HHs

MSNBC: 93.00 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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