via CBS press release:
" AUDIENCE CONTINUES TO GROW
"" Up Versus Same Week Last Year, Versus Last Summer and Television Year-to-Date
Tops "The" for the Seventh Consecutive Week in Viewers...First in Adults 25-54
"The Late" Notches Its Sixth Straight Win in Viewers and Places First in Adults 25-54
CBS's Aug. 21.with DAVID LETTERMAN continues to grow its audience, posting audience gains versus the same week last year, versus last summer and television year-to-date, according to Nielsen live plus same day ratings through the week ending
Compared to last summer (from 6/1/09 whenO'Brien debuted as host of "The " through 8/21/09), LATE SHOW is up +11% in viewers (3.44m vs. 3.10m).
Television year-to-date, LATE SHOW is up +5% in viewers (3.71m from 3.54m) compared to last year.
In the week ending Aug. 21, LATE SHOW beat "The" rebroadcasts in households (2.4/06 vs. 1.8/05, +33%) and viewers (3.41m vs. 2.47m, +38%). The programs were tied in adults 25-54 (1.1/05, each). This marks LATE SHOW'S seventh consecutive weekly win in viewers over "The ."
THE LATE LATE SHOW with CRAIG FERGUSON rebroadcasts posted a 1.1/04 in households with 1.53m viewers, up +10% in households (from 1.0/04) and +18% in viewers (from 1.30m) compared to the same week last year (also a week of rebroadcasts). THE LATE LATE SHOW was up +20% in adults 25-54 (0.6/03 from 0.5/03), +25% in adults 18-49 (0.5/03 from 0.4/02) and +33% in adults 18-34 (0.4/02 from 0.3/02) compared to the same week last year.
THE LATE LATE SHOW beat "Late Night with Jimmy Fallon" rebroadcasts in households (1.1/04 vs. 1.0/03, +10%) and viewers (1.53m vs. 1.28m, +20%) for the sixth consecutive week and tied "Late Night" in adults 25-54 (0.6/03 vs. 0.6/04).