Univision stations enjoy a very hot August
via Univision press release
UNIVISION STATIONS ENJOY A VERY HOT AUGUST
#1 IN TOP MARKETS INCLUDING LOS ANGELES, NEW YORK, MIAMI, HOUSTON, DALLAS, CHICAGO
TeleFutura Stations Finish Second in Primetime in Los Angeles and Houston
NEW YORK, AUGUST 27, 2009 — Regardless of language, English or Spanish, several major market television stations belonging to Univision Communications Inc., the leading Spanish-language media company in the country, posted first or second place finishes during important dayparts for the entire August measurement period, according to Nielsen Station Index.
KMEX Univision 34 in Los Angeles and WXTV Univision 41 in the New York tri-state area both finished first in Primetime, Early Local and Late Local News for August in their respective markets among Adults 18-49, regardless of language. KMEX 34 had ratings of 3.5 in Primetime along with a 1.4 in Early Local News and a 3.1 in Late Local News. WXTV 41 had ratings of 1.5 in Primetime along with a 1.4 in Early Local News (M-F 6-6:30pm) and a 1.4 in Late Local News (M-F 11-11:30pm). Translating these impressive NSI ratings into viewer impressions, KMEX Univision 34 and WXTV Univision 41 not only posted #1 in their respective markets, but delivered more Adults 18-49 viewers than any other station in the country during Primetime, Early Local and Late Local News this August.
Univision stations also finished first among Adults 18-49 during August in Primetime in Miami-Ft. Lauderdale (WLTV 23, 2.5 rating), Houston (KXLN 45, 3.1 rating), Dallas-Ft. Worth (KUVN 23, 2.4 rating), Chicago (WGBO 66, 1.8 rating), Phoenix (KTVW 33, 2.7 rating), Sacramento (KUVS 19, 1.6 rating). In San Francisco, KDTV Univision 14 (1.3 rating) came in second by a tenth of a ratings point to the Fox affiliate. Also finishing second in Primetime just behind Univision were sister stations KFTR TeleFutura 46 (1.7 rating) in Los Angeles and KFTH TeleFutura 67 (1.7 rating) in Houston.
According to Joanne Lynch, president of the Univision Television Group, the ratings success of the Univision and TeleFutura stations in these markets has in part been attributable to considerable loyalty among viewers.
Lynch remarked, “While we saw strong viewership of our local news programming prior to last November’s Presidential election, the Early and Late Local News ratings exhibit strong evidence that the rapidly growing Hispanic population continues to be deeply engaged on issues that impact their lives. In addition, we are seeing strong results with bilingual viewers who are opting to get their news and information from Univision and TeleFutura.”
The most recent U.S. Census Bureau estimates show that there are 48.2 million Hispanics in the United States making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics constituted 16 percent of the nation’s total population with a median age of 28. With in-depth analysis of how national issues impact Hispanics living in the United States, information on vital community resources, public service efforts, the latest on immigration reform and the most complete news from Latin America, Univision’s local news has become the most trusted source for this thriving community across the nation.
Source: Nielsen Station Index, Adults 18-49 live preliminary ratings/impressions, 07/30/2009-08/26/2009. Primetime definition: ABC/CBS/NBC/IND/ION/SLTV M-Sa 8-11p/Su 7-11p; FOX/CW/MNT M-Sa 8-10p/Su 7-10p. Central time adjusted. U.S. Census, Interim Projections, August 2008.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media Company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net