Record low ratings loom for Daytime Emmy Awards

Categories: Daytime and Soap Opera TV Ratings

Written By

August 28th, 2009

The 36th Annual Daytime Emmy Awards will air this Sunday night at 8pm on the CW.  It's pretty much a guarantee that the ratings will sink below last year's record lows (4.1 household rating, 5.38 million viewers).

Daytime Emmy Awards Nielsen ratings 1991-2008:

Day Date Time Network HH Rating Share Homes Viewers
FRI 6/20/2008* 8:00-10:00PM ABC 4.1 8 4,574,000 5,383,000
FRI 6/15/2007* 8:58-11:00PM CBS 5.9 11 6,620,000 8,327,000
FRI 4/28/2006* 8:00-11:00PM ABC 4.5 8 5,008,000 6,085,000
FRI 5/20/2005 9:00-11:00PM CBS 5.5 10 6,061,000 7,618,000
FRI 5/21/2004 9:00-11:00PM NBC 6 10.9 6,518,000 8,385,000
FRI 5/16/2003 8:00-11:00PM ABC 6.3 11 6,726,000 8,633,000
FRI 5/17/2002 9:00-11:00PM CBS 6.9 12 7,275,000 10,082,000
FRI 5/18/2001 9:00-11:00PM NBC 7.9 14 8,041,000 10,277,000
FRI 5/19/2000 9:00-11:00PM ABC 9.1 16 9,184,000 12,771,000
FRI 5/21/1999 9:00-11:00PM CBS 10.4 19 10,338,000 14,230,000
FRI 5/15/1998 9:00-11:00PM NBC 10.2 19 9,953,000 13,095,000
THU 5/21/1997 8:00 - 10:00PM ABC 11.8 20 11,420,000 15,839,540
THU 5/22/1996 9:00 - 11:00PM CBS 11.4 19 10,930,000 15,105,260
WED 5/19/1995 9:00 - 11:00PM NBC 10.2 18 9,730,000 13,699,840
WED 5/25/1994 9:00 - 11:03PM ABC 14.1 22 13,280,000 18,897,440
WED 5/26/1993 9:00 - 11:01PM ABC 16.4 27 15,270,000 21,958,260
TUE 6/23/1992 9:00 - 11:05PM NBC 15.1 26 13,910,000 20,280,780
THU 6/27/1991 9:00 - 11:00PM CBS 13.5 25 12,570,000 18,855,000
Source: NTI Pocketpieces, Nielsen Audience Composition Reports and Nielsen Galaxy Explorer
Copyright 2009 The Nielsen Company
* Live +Same Day Viewing Estimates On This Page Include DVR Playback On The Same Day, Defined As 3AM-3AM

There wound up being a lot of drama, even getting this year's awards on the air.  It seems fitting:

The saga of the Daytime Emmys sounds a lot like -- well, a soap opera.

It starts with the tangled relationship between the Daytime Emmys and broadcasters. After years of dismal ratings for the telecast, last year's show dropped 40% to a mere 5.4, and the Big Three networks announced a divorce. It was a breakup with the seismic resonance of a Luke and Laura split ... and by the time NATAS president and chief marketing officer Frank Radice rode in to fix things in December, it was also embarrassing: The show had no home for 2009.

"We're called the National Academy of Television Arts and Sciences," he says. "I felt strongly the Daytime Emmy Awards needed to be on television."

And as with a proper soap story, the months that followed featured last-minute rescues, hidden agendas and even a surprise plot twist. But the 36th annual Daytime Emmy Awards prevailed and airs Sunday on the CW.

read the rest on THR

Day Date Time Network HH Rating Share Homes Viewers
FRI 6/20/2008* 8:00-10:00PM ABC 4.1 8 4,574,000 5,383,000
FRI 6/15/2007* 8:58-11:00PM CBS 5.9 11 6,620,000 8,327,000
FRI 4/28/2006* 8:00-11:00PM ABC 4.5 8 5,008,000 6,085,000
FRI 5/20/2005 9:00-11:00PM CBS 5.5 10 6,061,000 7,618,000
FRI 5/21/2004 9:00-11:00PM NBC 6 10.9 6,518,000 8,385,000
FRI 5/16/2003 8:00-11:00PM ABC 6.3 11 6,726,000 8,633,000
FRI 5/17/2002 9:00-11:00PM CBS 6.9 12 7,275,000 10,082,000
FRI 5/18/2001 9:00-11:00PM NBC 7.9 14 8,041,000 10,277,000
FRI 5/19/2000 9:00-11:00PM ABC 9.1 16 9,184,000 12,771,000
FRI 5/21/1999 9:00-11:00PM CBS 10.4 19 10,338,000 14,230,000
FRI 5/15/1998 9:00-11:00PM NBC 10.2 19 9,953,000 13,095,000
THU 5/21/1997 8:00 - 10:00PM ABC 11.8 20 11,420,000 15,839,540
THU 5/22/1996 9:00 - 11:00PM CBS 11.4 19 10,930,000 15,105,260
WED 5/19/1995 9:00 - 11:00PM NBC 10.2 18 9,730,000 13,699,840
WED 5/25/1994 9:00 - 11:03PM ABC 14.1 22 13,280,000 18,897,440
WED 5/26/1993 9:00 - 11:01PM ABC 16.4 27 15,270,000 21,958,260
TUE 6/23/1992 9:00 - 11:05PM NBC 15.1 26 13,910,000 20,280,780
THU 6/27/1991 9:00 - 11:00PM CBS 13.5 25 12,570,000 18,855,000
 
© 2014 Tribune Digital Ventures