TV Ratings Thursday:: NFL Preseason wins the night, Big Brother rebounds
***NOTE*** These results are even more extra especially preliminary than normal due to NFL preseason and the nature of live events (for example, the game on FOX aired from 5pm-8pmish on the West Coast ). Also, local coverage of preseason games on other networks local affiliates will change the results in the final numbers.
Then on top of that weather interrupted last night’s game (Miami Dolphins vs. Tampa) and last night’s game ran from 8:08-8:59p (pregame ran from 8p-8:08), and then 9:41p-11:54p. With rain delay coverage in between.
Despite the lengthy disclaimer, FOX edged out CBS in primetime (8p-11p) with adults 18-49, though when the rain delay coverage (local affiliates) is factored-out (and Nielsen will factor it out since there was no national advertising) the margin will be slightly higher.
Big Brother is having a solid summer run. Brother pulled a 2.7/9 (rating/share) with adults 18-49, and averaged 8.08 million for the hour. Not quite at the season highs (2.9) when producers bounced Chima Simone, but not shabby either.
Also at 8pm were repeats of 30 Rock (1.2/4, 3.64M) and Parks & Recreation (1.1/4, 3.07M), Grey’s Anatomy (1.1/4, 4.43M) and Supernatural (0.7/2, 1.77M).
At 9pm were repeats of The Office (1.9/6, 4.17M) and 30 Rock (1.4/4, 3.04M), CSI (1.8/5, 8.46M), Grey’s Anatomy (1.2/4, 4.36M) and Supernatural (0.7/2, 1.56M).
Outside of FOX’s NFL preseason coverage, a repeat of The Mentalist led the 10pm hour (1.9/5, 7.89M) followed by repeats of Law & Order: SVU (1.3/4, 4.08M) and Private Practice (0.9/3, 3.15M)
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.