Disney Channel's Wizards of Waverly Place The Movie scores 11.4 million viewers

Categories: Cable TV,Featured

Written By

August 29th, 2009

wizards-of-waverly-place-movie-poster

Not High School Musical 2 numbers, but 11.4 million is still big.  The biggest average audience on cable all year so far. Soon, Monday Night Football will knock it to second, but I'm guessing  Wizards of Waverly Place The Movie repeats better.

Think of how big iCarly: iFight Wizards of Waverly place would be!  But Wizards of Waverly Place The Movie is cable's most-watched program in 2009, topping iCarly, and even Jon & Kate Plus 8, and thoroughly crushed last night's broadcast competition in terms of viewers.

via Disney Channel press release:

Ratings Highlights For Friday, August 28, 2009 – Preliminary National Ratings

Disney’s “Wizards of Waverly Place The Movie” Casts Ratings

Spell on 11.4 Million Total Viewers

Wizards of Waverly Place The Movie” is TV’s No. 1 Entertainment Telecast of 2009 in Kids 6-11 and Tweens 9-14, and is Cable’s No. 1 Telecast in Viewers

Disney Channel Holds Basic Cable’s Top 4 Scripted Telecasts Since 2007 with “High School Musical 2,” Wizards of Waverly Place The Movie,” a “Hannah Montana” Telecast and “Wizards On Deck With Hannah Montana

Disney Channel Owns Summer 2009’s Top 3 Scripted Cable Telecasts in Viewers, and TV’s Top 3 in Tweens 9-14 With “Wizards of Waverly Place The Movie,” “Wizards On Deck With Hannah Montana” and “Princess Protection Program”

Among Disney Channel’s 77 Original Movie Premieres, “Wizards of Waverly Place The Movie” is No. 2 DCOM Ever in Total Viewers and Key Kids

Special “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change” Delivers 4.8 million Viewers, 1.9 million Kids 6-11 and 1.7 million Tweens 9-14

“Wizards of Waverly Place The Movie” (8:00-9:55 p.m.)

Disney Channel’s 77th original movie, Disney’s “Wizards of Waverly Place The Movie” premiered Friday night as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), and became cable’s No. 1 telecast in Total Viewers (11.4 million).  In key kids, the movie bowed as cable’s No. 1 telecast this year.

Most impressive, Disney Channel holds basic cable’s Top 4 scripted telecasts since 2007 in Total Viewers with “High School Musical 2” (17.2 million, 8/17/07), “Wizards of Waverly Place The Movie” (11.4 million, 8/28/09), a Hannah Montana telecast (10.7 million, 8/17/07) and crossover event “Wizards On Deck with Hannah Montana” (9.3 million, 7/17/09).

Friday’s No. 1 TV telecast in Total Viewers, “Wizards of Waverly Place The Movie” towered over all time period competition on both broadcast and cable, besting runner-up CBS by 5.5 million in Total Viewers (11.4 million vs. 5.9 million), or by 93%, and also scored No. 1 rank in Kids 6-11 and Tweens 9-14. In fact, in Total Viewers the movie ranked as Summer 2009’s No. 1 Friday TV telecast.

  • Wizards of Waverly Place The Moviedebuted as Disney Channel’s No. 2 original movie of all time in Total Viewers (11.4 million), Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), behind August 2007’s mega-hit “High School Musical 2.”
  • “Wizards of Waverly Place The Movie” posted the net’s second-highest deliveries in the time period on record in Total Viewers, Kids 6-11 and Tweens 9-14, behind only Friday, 8/17/07, when “High School Musical 2” debuted.

Summer 2009 Highlights (June 1-August 28, 2009)

  • With “Wizards of Waverly Place The Movie,” “Wizards On Deck With Hannah Montana” and “Princess Protection Program,” Disney Channel is home to cable’s Top 3 scripted telecasts in Total Viewers, and TV’s Top 3 telecasts in Tweens 9-14 and TV’s Top 2 telecasts in Kids 6-11.

  • For the 3rd consecutive summer, Disney Channel is TV’s No. 1 network in Total Day in Tweens 9-14, and also ranked No. 1 in Kids 6-11.  In Total Viewers, this summer wrapped as the net’s most-watched summer ever.
  • With only 3 days to factor in, Disney Channel is on pace to deliver the largest Kid 6-11 audience for any cable net in history in Total Day.
  • In Kids 6-11, Disney Channel delivered TV’s Top 6 series in Summer 09 with “Wizards of Waverly Place” (1.8 million/7.2 rating), “The Suite Life on Deck” (1.6 million/6.7 rating), “Phineas and Ferb” (1.5 million/6.3 rating), “Sonny with a Chance(1.5 million/6.1 rating), “Hannah Montana” (1.5 million/6.0 rating) and “JONAS” (1.5 million/6.0 rating).
  • In Tweens 9-14, Disney Channel owned TV’s Top 6 series in Summer 09 with “Wizards of Waverly Place” (1.6 million/6.8 rating), “The Suite Life on Deck” (1.4 million/5.9 rating), “Hannah Montana” (1.4 million/5.8 rating), “Sonny with a Chance(1.3 million/5.5 rating), “JONAS” (1.3 million/5.3 rating) and “Phineas and Ferb” (1.2 million/4.9 rating).

“Lights, Camera, Take Action! Backstage with Disney’s Friends for Change” (9:55-10:25 p.m.)

  • At 9:55 p.m., special event “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change” delivered an impressive 4.8 million Total Viewers, 1.9 million Kids 6-11 and 1.7 million Tweens 9-14, standing as Friday’s No. 3 TV telecast in the key kid demos.

(Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 8/28/09). Telecast ranks based on Live + Same Day; series ranks based on most current. Summer 09:6/1-8/28/09, most current.


 
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