Site Logo

'

TV Ratings: CBS wins with NFL preseason but can't keep pace with Wizards of Waverly Place

Categories: '

Written By

August 29th, 2009

Tom Brady vs. Redskins

Scoreboard CBS NBC FOX ABC CW
Rating/Share: Adults 18-49 1.9/7 1.5/5 1.1/4 1.0/3 0.6/2
Total Viewers (million) 5.6 5.90 4.43 3.72 1.53

Note: preseason NFL coverage in local markets makes these numbers far more subject to change than on a typical night.

Sorry if I'm having a hard time getting too excited about last night's broadcast ratings when Wizards of Waverly Place The Movie is drawing 11.4 million viewers over on the Disney Channel.

CBS won the night.  Not only can my beloved Washington Redskins not beat the New England Patriots (even in preseason) at least in the preliminary numbers, which are admittedly even more preliminary than usual, the game didn't crack a 2.0 rating with adults 18-49 (1.9/7, 5.96 million viewers).

Elsewhere at 8pm you had a repeat of  Southland (1.1/4, 4.41M) locked in an epic struggle with a repeat of  Supernanny (1.1/4, 4.08M).

FOX ran two hours of repeats of Are You Smarter Than a 5th Grader and averaged a 1.1/4 and 4.43 million.  It will be interesting to see if  'Til Death, Brothers and Dollhouse manage to average a 1.1/4 and 4.43 million viewers.  We only have four weeks to wait to find out!

dollhouse-season-two-poster

NBC ran two hours of Dateline from 9p-11p (1.7/6, 6.65M).  It was kind of grim for the Ugly Betty repeat at 9pm (0.8/3, 2.58M). Those are Defying Gravity style numbers, but at least UB is on Fridays, and more importantly, that was a repeat.  ABC fared a little bit better with 20/20 (1.2/4, 4.5M).

Over on the CW you had a repeat of Smallville (0.6/2, 1.59M) and repeats of the canceled sitcoms Everybody Hates Chris (0.6/2, 1.45M) and The Game (0.6/2, 1.48).  There are reports that BET is looking to pick up The Game, but since all the contracts have expired everything would need to be renegotiated to even secure the actors.

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

(18) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. tooltip86

    Hey, have you tought something about the tables? I really missed it and I was wondering if you can do something like this: http://yourentertainmentnow.com/2009/08/27/broadcast-tv-ratings-for-wednesday-august-26-2009/

  2. Tooltip, we’ve thought a lot about it, and will be playing around in early September.

    But trust me, for most people the format you linked to would be a huge turn off (too overwhelming), though a few handfuls of really number-crunchery people would definitely like that. We have to manage to try to cater to a broader readership, and honestly short of the tables I’m pretty sure we will not please everyone. Hopefully at some point we can just bring tables back. But I can think of several formats that aren’t exactly tables but are still much easier to read — what I haven’t figured out is how to easily and quickly produce them.

  3. tooltip86

    Well, i meant without the “last week” and without the week to week numbers just the * show (viewers, 18-49)
    also doing the breakdown by hour and not by network

  4. Tooltip, other than Fridays and Saturdays (we don’t see this data directly until Monday), I have recently been breaking the reports out by hour rather than network. but in prose rather than tabular list form.

  5. tooltip86

    I know, but I like the list form better than prose, anyhow thanks, I’m confident you guys will figure this thing out.

  6. Robert

    Why dont FOX air Repeats Of Dollhouse till it comes back? Seems silly that they dont CBS and NBC air repeats of there shows. FOX should Air the 13th episode on sep 18 before the new season 2.

  7. Dario

    Wow! Southland has great numb3rs!

  8. Shem

    Will Smallville crash on Fridays? I think the 3 million viewers will still find it, somehow.

  9. Chaz

    I predict 4.387 million viewers for the season premiere of Smallville.

© 2009 TVbytheNumbers, all rights reserved. Zap2it Partner