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TV Ratings Saturday: OMFG! NFL preseason more popular than FOX criminals

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August 30th, 2009

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Scoreboard CBS FOX NBC ABC
Rating/Share: Adults 18-49 1.7/6 1.6/6 1.3/5 0.9/3
Total Viewers (million) 5.61 4.88 4.52 3.41

Note: coverage of live events like last night's NFL preseason coverage makes these numbers far more subject to change than on a typical night.

NFL preseason action (San Diego Chargers vs. Atlanta Falcons) led CBS to another nightly victory, but as with Friday night's NFL preseason action couldn't crack a 2.0 rating with adults 18-49 (and as with Friday night's action, the numbers are very preliminary for the football game).  Overall the game's preliminary average in primetime was a 1.7/6 (ratings share) with adults 18-49 and 5.61 million viewers.

And OK, I was being sarcastic in the post's headline. I figured NFL, even in preseason would win the night, but FOX made it a close contest with its battle-tested lineup of COPS (repeats from 8p-9p, 1.5/6, 4.39M) and  America's Most Wanted (1.7/6, 5.38M).

NBC ran a repeat of Law & Order: Criminal Intent (1.1/4, 3.96M), a 25th Anniversary of Wrestlemania special (1.3/4, 3.97M) and a Law & Order: SVU repeat (1.6/6, 5.62M).   Given the late summer Saturday, the numbers for L&O: SVU were somewhat impressive given it was a repeat.

ABC ran a repeat of the movie Flightplan from 8pm-10pm (1.0/3, 3.99M) and a repeat of Jimmy Kimmel's Big Night of Stars (0.8/3, 2.27).

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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