Will Twitter drive up ratings for reruns of Glee and Fringe on FOX?

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fringe-the-observer

Probably not, but no harm in trying.  If nothing else, there’s a bit of PR in in it for them that doesn’t cost much.

From Variety:

@FoxBroadcasting is bringing Twitter to primetime this week, via repeats of #glee and #fringe.

Cast and producers from both shows will log on to Twitter during airings of both shows (which Fox has dubbed “tweet-peats”); those tweets will then be simultaneously telecast in a lower-third scroll on Fox.

Viewers will also be able to follow and RT (that’s Twitter-speak for “retweet”) ongoing commentary via the cast and crew members’ individual Twitter accounts.

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