via ABC press release:
|Monday, August 31, 2009|
|ABC Television Network|
|PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -|
|OVERNIGHT RATINGS (8/30)|
|Quick Take for Sunday, August 30, 2009
(Fast Affiliate Live + Same Day Ratings)
|ABC Marks its Top-Rated Non-Sports Summer Sunday in Over 1 Year
ABC's Rebroadcast "America's
ABC's "" Dominates its Freshman Unscripted Time-Slot Competition, Beating CBS' "Neighborhood" by 23% in Total Viewers and by 42% in Adults 18-49
Growing ABC's Adult 18-49 Audience by 13% at 9pm, "
|Sunday Night (8:00-11:00 p.m.)
Opposite stiff demographic competition from NBC's NFL pre-season game (Chicago Bears-Denver Broncos), ABC posted its highest-rated non-sports Summer Sunday among Adults 18-49 (1.5/4) in well over 1 year - since 7/13/08.
* Building on its lead-in for the 3rd straight telecast in Adults 18-49, "" generated a 13% increase in Adults 18-49 from 9:00-10:00 p.m. (1.7/5 vs. 1.5/4) against NBC's NFL game. In addition, the new ABC unscripted show gained viewers and young adults from its first half-hour to its second half-hour.
* The new ABC series boosted the hour year to year for ABC by 21% in Adults 18-49 (1.7/5 vs. 1.4/4).
* "Shark Tank" hit a series-high with Women 18-34 (1.5/4).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/30/09.