OK, Jay Leno wasn't mentioned specifically, but the opportunity to have fun in the headline was just too great.
via NBC press release:
NBC UNIVERSAL AND GAS STATION TV FORM STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP
Gas Station TV Chosen to Provide NBC Content to 30 million Viewers On-the-Go
NEW YORK – August 31, 2009 – NBC Everywhere, the out-of-home unit of NBC Universal, and Gas Station TV, the largest provider of entertaining and informative TV at the pump, today announced the formation of a new exclusive strategic advertising and content partnership that brings NBCU content to gas stations across the country. This strategic partnership creates a platform that enables advertisers to extend their messaging to a mass audience in communities across the country. Beginning today, Aug. 31, 2009, NBCU content will be seen by more than 30 million viewers each month during their routine weekly visit to the pump.
"As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority. Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world's leading media and entertainment companies, NBC Universal, with the dominant leader in the space," said Mark French, SVP and GM, NBC Everywhere. "This move mirrors our advertisers' desire for additional scale adjacent to NBCU's premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space."
Gas Station TV offers coveted access to consumers when they are in the ideal position to act on marketing messages in more than 100 U.S. DMAs including New York, Los Angeles, Chicago, and Philadelphia. GSTV will continue to lead all sales efforts, with NBC as the exclusive local sales agent providing their strong local television presence in major DMAs.
"Gas Station TV continues to be sought out by the top advertisers due to our reach and ability to conduct both national and local campaigns," said Gas Station TV CEO David Leider. "We chose NBC as our partner as they are the only major network truly committed to giving their loyal viewers the quality programming they enjoy--and now expect--when they are away from the home."
This relationship will also bring a new level of viewing experience to Gas Station TV customers, and additional reach and marketing opportunities for advertisers. Each television screen will feature a four and a half minute combination of local and national NBCU content including news, primetime, late night and cable, in addition to Gas Station TV's sports content from ESPN and local weather from AccuWeather.
The only gas station network with verified audience measurement by Nielsen Media Research, Gas Station TV reaches over 800 US cities and broadcasts to over 1,000 stations. In addition, Gas Station TV's technology provides unique digital capabilities including geographic targeting down to the station and time of day.
"Like cinema and transit, gas is a distinct, essential and effective media category for helping our brands reach their target audiences," said Jenny Davidson, GlaxoSmithKline Consumer Healthcare Senior Manager Shopper Marketing, Walmart team. "We are looking forward to the advantages this partnership will bring to market with new content, brand integration and ultimately, building brand equity."