Again, CBS can thank Mr. Tiger Woods for being in contention on the final day for their ratings boost.
via press release:
CBS Sports’ final-round coverage of THE BARCLAYS, the first tournament in the PGA TOUR Playoffs for the FedExCup, on Sunday, Aug. 30 (2:00-6:15 PM, ET), scored an overnight household rating/share of3.7/8, up +106% from last year’s 1.8/4 in the metered markets, and up +76% from a 2.1/5 in 2007.
Sunday’s final-round rating peaked at a 5.5/12 from 5:30-6:00 PM, ET.
CBS Sports’ third-round coverage of THE BARCLAYS on Saturday, Aug. 29 (3:00-6:00 PM, ET) earned anovernight household rating/share of 2.2/5, up +100% from last year’s 1.1/3 in the metered markets.