Daytime Emmy Awards draws record-low 2.68 million on CW

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I said on Friday that record lows for the the 36th Annual Daytime Emmy Award were a lock with the show appearing on the CW.

Last night’s awards averaged 2.68 million people and a 0.6/2 rating/share among adults 18-49 from 8pm-10pm on Sunday night.  Earlier in the evening The Daytime Emmy Awards Live Red Carpet Special drew 1.21 million and an 0.4/1 with adults 18-49 from 7pm-8pm.

While the awards show did hit record lows (see table below) it was the best Sunday night The CW has had in a long, long, time.  Soon CW will turn Sunday nights back over to its affiliates to program.

Daytime Emmy Awards Nielsen ratings 1991-2008:

Day Date Time Network HH Rating Share Homes Viewers
FRI 6/20/2008* 8:00-10:00PM ABC 4.1 8 4,574,000 5,383,000
FRI 6/15/2007* 8:58-11:00PM CBS 5.9 11 6,620,000 8,327,000
FRI 4/28/2006* 8:00-11:00PM ABC 4.5 8 5,008,000 6,085,000
FRI 5/20/2005 9:00-11:00PM CBS 5.5 10 6,061,000 7,618,000
FRI 5/21/2004 9:00-11:00PM NBC 6 10.9 6,518,000 8,385,000
FRI 5/16/2003 8:00-11:00PM ABC 6.3 11 6,726,000 8,633,000
FRI 5/17/2002 9:00-11:00PM CBS 6.9 12 7,275,000 10,082,000
FRI 5/18/2001 9:00-11:00PM NBC 7.9 14 8,041,000 10,277,000
FRI 5/19/2000 9:00-11:00PM ABC 9.1 16 9,184,000 12,771,000
FRI 5/21/1999 9:00-11:00PM CBS 10.4 19 10,338,000 14,230,000
FRI 5/15/1998 9:00-11:00PM NBC 10.2 19 9,953,000 13,095,000
THU 5/21/1997 8:00 – 10:00PM ABC 11.8 20 11,420,000 15,839,540
THU 5/22/1996 9:00 – 11:00PM CBS 11.4 19 10,930,000 15,105,260
WED 5/19/1995 9:00 – 11:00PM NBC 10.2 18 9,730,000 13,699,840
WED 5/25/1994 9:00 – 11:03PM ABC 14.1 22 13,280,000 18,897,440
WED 5/26/1993 9:00 – 11:01PM ABC 16.4 27 15,270,000 21,958,260
TUE 6/23/1992 9:00 – 11:05PM NBC 15.1 26 13,910,000 20,280,780
THU 6/27/1991 9:00 – 11:00PM CBS 13.5 25 12,570,000 18,855,000
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