Dexter tops DVD sales in big TV week; True Blood Hangs On
In a week with 4 high profile new releases, Showtime’s Dexter lead the new pack of TV DVD sellers with nearly double the unit sales (298,000) of second place The Simpsons (167,000). The difference in the dollar volumes is a bit perplexing though. Dexter’s price point ($34.99 on Amazon, $4353 list) is nearly the same as The Simpsons ($31.99 Amazon, list $50) but it beat The Simpsons in dollar volume by only 14%.
Also new for the week, but well back in third was Gossip Girl, and in fourth close behind was Sons of Anarchy.
This was a big week in particular for TV show DVD sales. Those 4 new releases were all in the top 7 DVD sellers for the week.
After 14 weeks, the first season of True Blood continues to hang onto the weekly list and shows no sign of going away anytime soon. It nearly steady from last week with 38,000 units sold. On a revenue basis True Blood moved up to the 10th best selling DVD of the season. The only other TV show that was the top 50 was 24, which just this week dropped off the annual top 50 list.
Family Guy and Battlestar Galactica both lost sales rapidly from last week and look likely to be ending their run on the list of weekly sales we see.
US TV Show DVD Sales for Week Ending August 23, 2009:
|Title||Units this Week||% Change||Total Units||Sales this Week||Total Sales||Weeks in Release|
|Dexter – The Complete Third Season||297,580||297,580||$6,076,584||$6,076,584||1|
|The Simpsons: The Complete Twelfth Season||166,788||166,788||$5,335,548||$5,335,548||1|
|Gossip Girl: The Complete Second Series||104,289||104,289||$3,783,605||$3,783,605||1|
|Sons of Anarchy – Season One||90,235||90,235||$2,886,618||$2,886,618||1|
|True Blood: The Complete First Season||38,338||-13.10%||1,352,942||$1,352,565||$47,098,225||14|
|Family Guy – Volume 7||18,513||-60.00%||539,821||$378,035||$13,477,182||10|
|Battlestar Galactica: Season 4.5||17,365||-50.20%||283,775||$546,824||$8,998,563||4|