Google looking to get more Hollywood advertising dollars for search

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Michael Learmonth on AdAge.com has the details:

While searches related to movies, games, music, TV and celebrities account for a big percentage of traffic to Google, the entertainment industry itself does relatively little search advertising.

Google is hoping to change that by sprucing up plain-text search ads with video. It has been offering what it calls a “video plus box” link below the standard keyword ad to a select group of entertainment advertisers including Miramax, Electronic Arts, Discovery and Travel Channel.

read the full story on AdAge.com

blog comments powered by Disqus