Google looking to get more Hollywood advertising dollars for search

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Michael Learmonth on has the details:

While searches related to movies, games, music, TV and celebrities account for a big percentage of traffic to Google, the entertainment industry itself does relatively little search advertising.

Google is hoping to change that by sprucing up plain-text search ads with video. It has been offering what it calls a “video plus box” link below the standard keyword ad to a select group of entertainment advertisers including Miramax, Electronic Arts, Discovery and Travel Channel.

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