Google looking to get more Hollywood advertising dollars for search
Michael Learmonth on AdAge.com has the details:
While searches related to movies, games, music, TV and celebrities account for a big percentage of traffic to Google, the entertainment industry itself does relatively little search advertising.
Google is hoping to change that by sprucing up plain-text search ads with video. It has been offering what it calls a “video plus box” link below the standard keyword ad to a select group of entertainment advertisers including Miramax, Electronic Arts, Discovery and Travel Channel.