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TV Ratings: Sunday Night Football Dominates; Daytime Emmys Crash

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August 31st, 2009

Bears Broncos Football

Scoreboard NBC FOX CBS ABC Uni CW
Adults 18-49: Rating/Share 2.8/8 1.8/5 1.6/5 1.5/4 0.7/2 0.5/2
Adults 18-34: Rating/Share 2.3/8 2.0/7 1.1/4 1.1/3 0.6/2 0.4/1
Total Viewers (million) 8.77 4.02 6.54 4.85 1.74 2.19

Because of the nature of live event overnight ratings measurement, the results for NBC are preliminary, approximate and subject to substantial revision. See information below on Fast Affiliate Ratings.

Even in the preseason we are an NFL nation, and NBC's Sunday Night Football, easily lead the network to the win with an average adults 18-49 rating of 2.8. CW's presentation of the Daytime Emmy Awards crashed in the ratings, pulling in just a 0.6 rating, down 50% from last year to a record low.

NBC's Sunday Night Fooball Bears vs. Broncos delivered a 3.4 adults 18-49 rating/9 share from 8-11p to lead the night, up from Game 1’s performance (Bills vs. Titans) three weeks ago, which posted a 2.7/8 from 8-11p in the Fast Affiliate overnight ratings. NBC's Dateline Sunday posted a 1.3 adults 18-49 rating/4 share / 5.33 million viewers from 7-8p,

Here is the half hour game breakdown from Marc Berman/MediaWeek:

Pre-Season Football: Chicago vs. Denver (NBC)
8:00 p.m. – Viewers: 9.48 million (#1), A18-49: 2.8/ 9 (#1)
8:30 p.m. – Viewers: 10.42 million (#1), A18-49: 3.4/ 9 (#1)
9:00 p.m. – Viewers: 11.21 million (#1), A18-49: 3.7/10 (#1)
9:30 p.m. – Viewers: 10.61 million (#1), A18-49: 37/10 (#1)
10:00 p.m. – Viewers: 9.34 million (#1), A18-49: 3.4/ 9 (#1)
10:30 p.m. – Viewers: 8.41 million (#1), A18-49: 3.1/ 9 (#1)

CW’s 36th Annual Daytime Emmy Awards delivered a 0.6 rating/2 share / 2.68 million viewers, down -50% from ABC’s coverage of the event last year (1.2 rating/4 share on Friday 6/20/08). The Red Carpet pre-show special at 7pm drew an (0.3 adults 18-49 rating/1 share / 1.21 million).

Fox's repeats, here for completeness: 'Til Death (0.9 adults 18-49 rating / 3 share / 5.432.22m), American Dad (1.0 / 3/ 2.404m),  Simpsons #1 (2.1 rating /6 share/ 4.59m), Simpsons#2 at 8:30p (2.5/7/5.27m).  At 9p, Family Guy (2.5/7/5.24m), at 9:30 American Dad (2.0/5/4.43m) finished out their night.

ABC's reruns of America’s Funniest Home Videos (1.7 rating/6 share/ 6.31m) and Extreme Makeover: Home Edition (1.5 rating/4/5.78m) were unremarkable. New episodes of Shark Tank (1.7 rating/5/4.79m) and Defying Gravity (0.9 rating/2 share/ 2.53m) were close to previous results.

CBS's 60 Minutes (1.6 rating /6 share/ 9.42 million) was above its recent average, while Big Brother 11 with a (2.5 rating/7 share / 7.41 million) was nearly identical to last week as was There Goes The Neighborhood (1.2 rating/3 share / 3.91 million). A Cold Case repeat posted a 1.3/4/5.44m at 10p.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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