Warehouse 13 sets another record with DVR viewing

Categories: 1-Featured,Cable TV

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August 31st, 2009

warehouse 13

This is getting to be a weekly release.  The sixth episode of Warehouse 13 averaged 4.4 million when factoring in a week's worth of DVR viewing, shattering the previous Syfy record, which was 4.3 million for episode 5 of Warehouse 13.  The sixth episode added over 1 million viewers to the Live+SD numbers with the Live+7 numbers.

via NBC press release:

SYFY'S SUMMER SENSATION Warehouse 13 SHATTERS MORE RECORDS AS SIXTH EPISODE BECOMES MOST WATCHED SERIES TELECAST EVER

New York, NY August 31, 2009 Continuing its astonishing first-season viewership streak, Syfy's summer sensation Warehouse 13 set new marks when the sixth episode on August 11 became the most watched series telecast in Syfy's 17-year history, delivering 4.4 million total viewers. This shattered the record of 4.3 million established in episode five!

The episode also set a series high in HH rating (3.2), along with delivering 2.2 million Adults 25-54 and 1.7 million Adults 18-49.

Warehouse 13 added more than one million viewers from additional DVR playback (1,023,000), including more than half a million Adults 18-49 (540,000) and nearly 600,000 Adults 25-54 (594,000).

Including the full DVR playback data, Warehouse 13 was the #1 cable program in August 11 prime among total viewers and Adults 25-54.

Head-to-head in the 9PM (ET/PT) time slot, the series bested TNT's new Hawthorne by +24% in Adults 25-54, +11% in total viewers, and +9% in Adults 18-49.

The six episodes of Warehouse 13, including full Live + 7 DVR data, all rank in the top 10 most watched series telecasts ever on Syfy.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and Supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of Supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself. Warehouse 13 airs Tuesdays @ 9pm ET/PT only on Syfy.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. Syfy. Imagine greater.

 
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