“Dating in the Dark” Finishes its First Season as Summer’s No. 1 New TV Series in Adults 18-49

Categories: Network TV Press Releases

Written By

September 1st, 2009

via ABC press release:

Primetime Ratings Report

For the week of August 24, 2009

(Based on National Live + Same Day Program Ratings)

“Dating in the Dark” Finishes its First Season Delivering Impressive Time Slot

Gains for ABC and Qualifying as Summer’s No. 1 New TV Series in Adults 18-49

WEEK No. 49:

Monday

“Dating in the Dark” (Monday 10:02-11:00 p.m. and 9:00-10:00 p.m. Summer 2009 – 7/20-8/24/09)

During its first-season run, “Dating in the Dark” was the time-period leader with young Adults, winning its Monday 10 o’clock slot in all 3 telecasts during the hour in both Adults 18-34 and Adults 18-49.  Moving to 9 o’clock after the conclusion of “The Bachelorette’s” run, the show beat its CBS, NBC and Fox in the hour among Adults 18-34 and Women 18-34.  ABC’s “Dating in the Dark” stands as the No. 1 new TV series of Summer 2009 in Adults 18-49 (2.1/6).

  • On average, “Dating in the Dark” (5.3 million & 2.2/6 at 10 p.m. and 4.7 million & 1.7/5 at 9 p.m.) improved its Monday time periods for the ABC year to year by 1.6 million viewers and by 47% in Adults 18-49 at 10:00 p.m. (3.7 million and 1.5/4) and by 2.3 million and by 143% in Adults 18-49 at 9:00 p.m. (2.1 million and 0.7/2), over the Net’s averages on the same night’s last year.

Tuesday

“Shaq VS” (9:00-10:01 p.m.)

Jumping from its lead-in and growing from start to finish by an even greater margin on its second telecast, ABC’s “Shaq VS” retained all of its week-ago series debut numbers against established unscripted time-period competition on both NBC (“America’s Got Talent”) and CBS (“Big Brother”) in the 9:00 p.m. hour. On the show’s second episode, Shaquille O’Neal challenged women’s beach volleyball gold medal Olympians Misty May-Treanor and Kerri Walsh to a 2-on-2 match.

  • Coming out of a repeat airing of the prior week’s episode from 8:00-9:00 p.m., “Shaq VS” surged from its lead-in by 1 million viewers (4.1 million vs. 3.1 million) and by 55% in Adults 18-49 (1.7/5 vs. 1.1/4).  In fact the show’s Adult 18-49 build on lead-in (+55%) was substantially bigger on its second airing than on the previous week’s debut telecast (+31%).

  • Gaining sharply from its first to its second half-hour, “Shaq VS” moved ahead of its Fox freshman unscripted competition at 9:30 p.m. (“More to Love”) by 15% in Total Viewers (4.6 million vs. 4.0 million) and 12% in Adults 18-49 (1.9/5 vs. 1.7/5), despite Fox’s lead-in advantage from “Hell’s Kitchen” coming into the hour. In addition, “Shaq VS” beat out its competitors in the 9:00 p.m. hour with hard-to-reach Men 18-34 (1.8/6), topping “America’s Got Talent” by 13% (1.6/5),Big Brother” by 20% (1.5/5) and “More to Love” by 38% (1.3/4).

  • Although it aired out of a smaller lead-in on its second telecast, “Shaq VS” retained 100% of its week-ago debut in Adults 18-49 (1.7/5), while shooting up 23% from its premiere with Adults 18-34 (1.6/5 vs. 1.3/4).  The show was also up week to week with Men 18-34, Women 18-34 and Women 18-49.
  • For the 2nd straight week among young adults, “Shaq VS” pulled in ABC’s strongest summer numbers in the hour with regular programming in well over a 1 year – since 8/5/08.

Wednesday

ABC earned second place on Wednesday night among Adults 18-49 (1.8/5), while delivering the No. 1 position on the evening among key Men: M18-34 (1.5/5) and  M18-49 (1.7/5).

  • For the 12th consecutive week ABC increased its Wednesday audience year to year, surging by 2.2 million viewers (5.5 million vs. 3.3 million) and by 64% in Adults 18-49 (1.8/5 vs. 1.1/3) over the year-ago night (8/27/08).

Wipeout” (8:00-9:00 p.m.)

ABC’s “Wipeout” returned to its regular 8 o’clock time period, after shifting to 9:00 p.m. for two weeks coming out of “Millionaire,” finishing No. 1 in Total Viewers (7.6 million) and Adults 18-49 (2.5/8).  It was the 8th straight original telecast for “Wipeout” to place No. 1 in the hour with Total Viewers, the 4th straight in Adults 18-49 and the 9th straight across all key Men demos (M18-34/M18-49/M25-54).    

  • Wipeout” registered as the night’s No. 1 TV show in key Men (M18-34/M18-49). It was Wednesday’s No. 2 TV show in Total Viewers and Adults 18-49, trailing only NBC’s “Talent” in the 9 o’clock hour.
  • “Wipeout” was up from its most recent original airing two weeks ago by 1.4 million viewers and by 14% in Adults 18-49 (6.2 million and 2.2/7 on 8/12/09).

“Crash Course” (9:00-10:00 p.m.)

Opposite NBC’s veteran “America’s Got Talent” in the 9 o’clock hour, ABC’s series debut of “Crash Course” ranked No. 2 among Adults 18-49 (1.9/5), outpacing CBS by 46% (1.3/4) and Fox by 46% (1.3/4). Additionally in the hour, “Crash Course” beat out “America’s Got Talent” by 13% with Men 18-34 (1.7/6 vs. 1.5/5).

  • “Crash Course” boosted ABC’s performance in the slot by 9% in Total Viewers (5.1 million vs. 4.7 million) and by 12% in Adults 18-49 (1.9/5 vs. 1.7/5), over its averages in the time period this summer.  In fact excluding “Wipeout” telecasts in the hour, “Crash Course” pulled in ABC’s second-strongest numbers in the time period this summer.

Sunday

Opposite stiff demographic competition from NBC’s NFL pre-season game (Chicago Bears-Denver Broncos), ABC posted its highest-rated non-sports Summer Sunday among Adults 18-49 (1.5/4) in well over 1 year – since 7/13/08.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat “America’s Funniest Home Videos” took first place during the 7 o’clock hour in Adults 18-49 (1.7/6), representing the 5th time in the last 6 weeks that the replay “AFV” finished No. 1 in its time period in the key young adult sales demo.

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

Hitting summer-high numbers in viewers and young adults (tie), ABC’s replay “Home Edition” was up sharply from its performance in the hour on the same night last year (8/31/08), increasing by 1.5 million viewers (5.6 million vs. 4.1 million) and by 33% in Adults 18-49 (1.6/5 vs. 1.2/4).

Shark Tank” (9:00-10:00 p.m.)

Despite CBS’ lead-in advantage coming into the hour from an original “Big Brother 11,” ABC’s Shark Tank” defeated its CBS freshman unscripted competition in the 9:00 p.m. hour for the 3rd straight week, beating out “There Goes the Neighborhood” by 32% in Total Viewers (4.9 million vs. 3.7 million) by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

  • Building on its lead-in for the 3rd straight telecast in Adults 18-49, “Shark Tank” generated a 13% increase in Adults 18-49 for ABC from 9:00-10:00 p.m. (1.8/5 vs. 1.6/5) against NBC’s NFL game.  In addition, the new ABC unscripted show gained young adults from its first half-hour to its second half-hour.
  • The new ABC series boosted the hour year to year for ABC by 29% in Adults 18-49 (1.8/5 vs. 1.4/4).

  • Shark Tank” hit a series-high with Women 18-34 (1.7/5) and Women 18-49 (2.0/5).

WEEK NO. 49: ADULTS 18-49 TOTAL VIEWERS

No.1 CBS 1.8      No.1 CBS   6,600,000

No.1 NBC 1.8      No.2 NBC   6,370,000

No.3 FOX 1.7      No.3 FOX   4,780,000

No.4 ABC 1.2      No.4 ABC   3,840,000

No.5 CW  0.5      No.5 CW    1,340,000

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 8/24/09, unless stated otherwise.

 
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