Like many TV shows covering Michael Jackson’s death, CNN’s AC360 and its host Anderson Cooper got a nice ratings bump in June and July.
Unfortunately for the show, the Jackson story has lost its ratings mojo and its ratings in August fell to their second lowest monthly levels in 2009 for both P2+ viewing and the cable news advertiser targeted adults 25-54 demo. The show’s August, 2009 viewing was also down 7% in the A25-54 demo and down 3% in P2+ vs. Aug 2008, which included the Democratic National Convention.
All numbers are Live+SD.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.