Discovery Communications Continues to Attract Audiences in August

Categories: Network TV Press Releases

Written By

September 1st, 2009

via press release:

Discovery Communications Continues to Attract Audiences in August
The Discovery Channel, TLC, Animal Planet, ID., Science Channel and Military Channel experience strong August 2009 ratings growth across multiple demographics

September 1, 2009
(Silver Spring, Md.)

All Primetime Data based on August 09 vs. August 08 and Among All Ad-Supported Cable Unless Otherwise Noted

DISCOVERY CHANNEL

#1 cable network on Tuesdays in M 25-54 and #2 in M18-49; #1 cable network on Wednesdays in M18-49 and M18-34
Top three cable programs in M25-54 on Tuesdays with premieres of Deadliest Catch, Colony and Swords
"Discovery Sundays"--Sunday night block dedicated to specials--debuted with four successful installments of "Raging Planet," averaging more than 1.3M P2+ per episode, experiencing double-digits increases in key demos vs. year-ago timeslots
"Deadliest Catch" season 5 was best ever among M/W 25-54, P/M/W 18-49, and M18-34; #1 non-sports cable program on Tuesdays in P/M25-54 and P/M18-49
Significant double-digit gains in all key demos:
P2+: +12% (1.217k vs. 1.090k)
P25-54: +22% (650k vs. 534k)
M25-54: +27% (414k vs. 325k)
P18-49: +15% (656k vs. 571k)
M18-49: +16% (415k vs. 358k)
TLC

Best August ever in delivery for W18-34
Highest Thursday prime delivery in network history among all key demos
Top 5 primetime network in W18-34/49, and Top 10 in W25-54, W35-54
New series are resonating with viewers:
"Cake Boss" Season 1 experienced an average delivery of 1.6M P2+, and ranked #2 among all ad-supported cable in P2+, HH, P25-54/18-49, W25-54/18-49
"Police Women of Broward County" has garnered an average premiere delivery of 1.8M P2+
Double-digit gains across the board in key demos:
P2+:+41% (1093k vs. 774k)
P25-54: +40% (545k vs. 390k)
W25-54: +44% (375k vs. 260k)
W18-49: +46% (396k vs. 271k)
P18-49: +41% (564k vs. 400k)
ANIMAL PLANET

Best August in 7 yearsin Total Day and in 3 yearsin Prime in P25-54/18-49
11th consecutive month of year-over-year Prime gains in P/M 25-54 and 18-49
"Whale Wars" --second best performing series in network history averaging 1.075M P2+ in season 2, ranking among the Top 5 in its timeslot (Fri, 9 p.m.) in P/M 25-54 (excludes movies and sports)
"Whale Wars" season 2 finale (8/21) is the most watched telecast in 3Q09 to-date in HH (877k) and P2+ (1.33M)
Increases across the board in key demos:
P25-54: +13% (240k vs. 212k)
M25-54: +26% (122k vs. 97k)
W25-54: +3% (119k vs. 115k)
P18-49: +16% (229k vs. 197k)
INVESTIGATION DISCOVERY (ID.)

19th consecutive month of year-over-year gains in HHs, and best August ever in HH, P2+, P25-54, W25-54
Increases in all key demos:
P2+: +20% (215k vs. 179k)
W25-54: +21% (69k vs. 57k)
P25-54: +13% (106k vs. 57k)
HH: +23% (179k vs. 146k)
SCIENCE CHANNEL

12th consecutive month of year-over-year growth in P2+, HHs and P18-34; 11th consecutive month in W25-54; 9th consecutive months in P/M 25-54 and P/M/W 18-49
Year-to-date, fastest growing network in HH (excludes kids)
Increases in all key demos:
P2+: +25% (162k vs. 130k)
P25-54: +7% (74k vs. 69k)
M25-54: +4% (51k vs. 49k)
P18-49: +13% (69k vs. 61k)
M18-49: +7% (48k vs. 45k)
HH: +29% (125k vs. 97k)
MILITARY CHANNEL

37th month of consecutive year-over-year growth in HHs; 5th month in P2+ and P/M 25-54
Best August ever among P/M25-54 & P/M18-49 delivery
Double-digit increases across the board:
P2+: +22% (140k vs. 115k)
P25-54: +22% (61k vs. 50k)
M25-54: +26% (49k vs. 39k)
P18-49: +32% (49k vs. 37k)
M18-49: +39% (39k vs. 28k)
HH: +21% (115k vs. 95k)

 
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