Disney Channel is TV’s Most-Watched Cable Network in Prime, Topping Runner-Up USA by 8%

Categories: Network TV Press Releases

Written By

September 1st, 2009

via Disney Channel press release:

Ratings Highlights For Week of August 24-30, 2009 – Final National Ratings

Disney Channel is TV’s Most-Watched Cable Network in Prime,
Topping Runner-Up USA by 8%

The Week’s No. 1 TV Telecast, Friday’s Debut of “Wizards of Waverly Place The Movie” is TV’s No. 1 Entertainment Telecast of 2009 in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Telecast in Total Viewers

Disney Channel’s Stands as TV’s No 1 Network in Kids 6-11 and Tweens 9-14

Wizards of Waverly Place The Movie” Qualifies as Cable’s No. 1 Telecasts in Total Viewers and No. 2, Overall, on All of TV for the Week

Saturday and Sunday’s Encores of “Wizards of Waverly Place The Movie” Rank
No. 1 in Their Time Slots Versus All TV in Kids 6-11 and Tweens 9-14,

Week of August 24-30, 2009

In Total Day, Disney Channel stood as TV’s No. 1 network in Kids 6-11 (780,000/3.2 rating) and Tweens 9-14 (699,000/2.9 rating). During Prime, Disney Chanel was the most-watched cable network, topping runner-up USA by 8% (3.9 million vs. 3.6 million)

For the week, Disney Channel delivered 15 of TV’s Top 20 telecasts in Kids 6-11 and 19 of the Top 20 in Tweens 9-14. In addition, Friday’s telecast of “Wizards of Waverly Place The Movie” qualified as cable’s No. 1 telecast of the week in Viewers and TV’s No. 2 telecast overall, just 30,000 viewers behind NBC’s “America’s Got Talent-Tue” (11.43 million vs. 11.46 million)

Wizards of Waverly Place The Movie” (8:00-9:55 p.m.)

Disney Channel’s 77th original movie, Disney’s “Wizards of Waverly Place The Movie” premiered Friday night as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), and became cable’s No. 1 telecast in Total Viewers (11.4 million). In key kids, the movie bowed as cable’s No. 1 telecast this year.

Most impressive, Disney Channel holds basic cable’s Top 4 scripted telecasts since 2007 in Total Viewers with “High School Musical 2” (17.2 million, 8/17/07), “Wizards of Waverly Place The Movie” (11.4 million, 8/28/09), a “Hannah Montana” telecast (10.7 million, 8/17/07) and crossover event “Wizards On Deck with Hannah Montana” (9.3 million, 7/17/09).

Friday’s No. 1 TV telecast in Total Viewers, “Wizards of Waverly Place The Movie” towered over all time period competition on both broadcast and cable, besting runner-up CBS by 5.5 million in Total Viewers (11.4 million vs. 5.9 million), or by 93%, and also scored No. 1 rank in Kids 6-11 and Tweens 9-14. In fact, in Total Viewers the movie ranked as Summer 2009’s No. 1 Friday TV telecast.

• “Wizards of Waverly Place The Movie” debuted as Disney Channel’s No. 2 original movie of all time in Total Viewers (11.4 million), Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), behind August 2007’s mega-hit “High School Musical 2.”

• “Wizards of Waverly Place The Movie” posted the net’s second-highest deliveries in the time period on record in Total Viewers, Kids 6-11 and Tweens 9-14, behind only Friday, 8/17/07, when “High School Musical 2” debuted.

“Wizards of Waverly Place The Movie “ Encore 1, 8/29/09, 7:00 – 8:45 p.m.)
On Saturday, the first encore of “Wizards of Waverly Place The Movie” delivered another commanding performance, ranking as Saturday’s No. 1 TV telecast in Kids 6-11 (2.3 million) and Tweens 9-14 (1.8 million) and TV’s No. 1 telecast in its time period in Total Viewers (5.8 million).

“Wizards of Waverly Place The Movie “ Encore 3, 8/30/09, 8:00 – 9:50 p.m.)
On Sunday, the day’s second encore of “Wizards of Waverly Place The Movie” stood as cable’s No. 1 scripted program in the time period in Total Viewers (4.7 million), and TV’s No. 1 telecast of the entire day in Kids 6-11 (1.8 million) and Tweens 9-14 (1.8 million).

Click Here for Wizards of Waverly Place The Movie Photography

(Source: Nielsen Media Research (Fast National Ratings, Live + Same Day, 6/26-6/28/09). Ratings based on national rating unless otherwise noted. Reach based on unduplicated viewers who watched 6 minutes or more.

 
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