Return of Sunday Night Football Boosts NBC To 18-49 Demo Win For The Week

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Even though it’s still pre-season, Sunday Night Football showed just how much of a boost it typically provides otherwise weak NBC, elevating it to a narrow win in the important adults 18-49 demo for the week ending August 30 . And while CBS topped the viewership ratings, NBC was just behind.

Among tiny networks, MyNetworkTV was narrowly ahead of the CW for viewers and adults 18-49.

We didn’t get 18-34 and 25-54 ratings from Nielsen this week, but that happens occasionally. I hope to have them again next week.

Update: Added available adults 18-34 and 25-54 ratings.

You can see past week’s broadcast network primetime weekly TV ratings results here.

082409NetworkWeeklyRatings3

(click chart for full sized image)

Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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