Wizards Movie Boosts Disney Ahead Of USA in Week’s Primetime Cable Viewership

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Fueled by the big Wizards of Waverly Place movie, Disney edged USA for the top average prime-time cable network viewership for the week of August 24-30. Those two were still far ahead of third and fourth place finishers TNT,and Fox News which were neck and neck.

We’ve also got the 18-49 top 20 for prime-time where the rankings were a bit different, USA retained the top spot, as did TBS for second, with Disney moving up to third edging TNT.

Nickelodeon, as usual, took the #1 spot for Total Day cable viewers, but Disney was as close as its come to challenging them in my memory.

Prime-time Average Viewers (Live+SD) Week of August 24-30, 2009

Network (000s)
DSNY 3,915
USA 3,600
TNT 2,248
FOXN 2,245
ESPN 1,883
NAN 1,759
TBSC 1,668
A&E 1,625
HGTV 1,415
CNN 1,391
SYFY 1,363
LIFE 1,343
FOOD 1,278
FX 1,171
FAM 1,168
DISC 1,156
HIST 1,143
TOON 1,116
TRU 1,060
SPK 990
AMC 965
TLC 964
MSNB 902
HALL 892
BRAV 885


18-49 Primetime:

Network (000s)
USA 1,373
TBSC 1,005
DSNY 938
TNT 882
ESPN 834
A&E 754
FX 671
FOOD 667
NAN 626
DISC 621
LIFE 619
HIST 597
SYFY 580
BRAV 567
SPK 555
CMDY 540
FAM 533
HGTV 523
TLC 520
TRU 515
VH1 486
MTV 468
EN 414
AMC 411
BET 364


Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,100
DSNY 2,041
NAN 1,504
USA 1,426
FOXN 1,275
TNT 1,253
ADSM 1,089
TOON 997
TBSC 918
ESPN 824
A&E 813
CNN 788
LIFE 756
FOOD 741
TRU 719
FX 703
HGTV 689
DISC 676
HIST 663
SPK 613
FAM 579
TVLD 571
SYFY 568
AMC 537
NOGG 468


Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

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