Comments on: Nielsen Three Screen Report: video consumption continues to increase

By: FDS Express-3/IX/09 – Edición Vespertina » fueradeseries.com

FDS Express-3/IX/09 – Edición Vespertina » fueradeseries.com — Thu, 03 Sep 2009 16:18:02 +0000

[...] El artículo del que hablo podéis encontrarlo aquí [...]

By: When Media Shares Audiences « State of the Fourth Estate

When Media Shares Audiences « State of the Fourth Estate — Thu, 03 Sep 2009 12:50:49 +0000

[...] as Nielsen research from earlier this week shows, even though the digital video audience is growing – 70 percent growth in people watching [...]

By: Bill Gorman

Bill Gorman — Wed, 02 Sep 2009 20:24:30 +0000

kariato, there are some age breakdowns of the numbers in the report itself, which you can see/download in the link in the second line above.

By: BIG DADDY

BIG DADDY — Wed, 02 Sep 2009 20:18:43 +0000

If i didn’t want to watch live sports i’d get rid of my cable.
I work odd hours because i’m a sportscaster and referee part time so i miss a lot of shows i like during the week especially in the fall and winter.

By: kariato

kariato — Wed, 02 Sep 2009 20:11:42 +0000

It would be interesting to break down these figures by age.
What’s interesting is that DVR rates are so low. People don’t seem fill their DVR and then select from a list of their favorite shows which is what I thought people would do. Rather they just pick a few program. These figure don’t match the viewing habits in my household. I’m surprised that my family is so atypical.

By: Cath

Cath — Wed, 02 Sep 2009 19:21:25 +0000

One of the problems with watching TV on your computer is how up to date your computer is or how up to date the particular Internet site is. I just got a notice yesterday that alerted me to the fact that if I install Mac’s Snow Leopard Cooliris (has a lot of network shows, news, old movies etc.) will not work UNTIL they have upgraded their platform for Snow Leopard. They’ll send me an e-mail when they are up to speed. That led me to wonder how many other places that offer video have to upgrade before I can watch if I install Snow Leopard. Guess I’ll find out soon.

Except for the big analog shut down (I have cable anyway) your TV is going to run your TV shows. The internet is a good choice if you miss a show or the DVR machine didn’t record the correct show.

I just can’t see the family gathering around the computer to watch the Super Bowl in the near future.

By: Grady

Grady — Wed, 02 Sep 2009 18:06:43 +0000

This is pretty fascinating. It looks like all those predictions about media convergence ultimately all becoming singularly dominated by the computer aren’t exactly taking shape. People appear to enjoy watching TV on TV, not on the computer. Poor CW….

By: Bill Gorman

Bill Gorman — Wed, 02 Sep 2009 16:36:56 +0000

Mikey, these overall numbers substantially obscure the effect that DVRs have on broadcast primetime viewing since DVRs are little used for non-primetime broadcast and most cable viewing.

Last season for the English broadcast networks, their primetime adults 18-49 viewing was increased between 20-30% by DVRs, for adults 18-34 it was 26-33%. So, overall TV viewing hasn’t been affected much by DVRs yet, but broadcast primetime definitely has and the trend will continue.

By: Robert Seidman

Robert Seidman — Wed, 02 Sep 2009 16:30:52 +0000

the majority of DVR recording happens in primetime for new episodes. So you’re working with something that’s only ~10%-15% of the day and available in 30% of the homes, with repeats and most live events far less recorded, the result doesn’t seem striking to me.

By: Mikey

Mikey — Wed, 02 Sep 2009 16:09:48 +0000

Amount of time average American spends with each screen per day:
(based on figures above and total population of 289.95 million Americans)

TV: 4 hours, 37 minutes this year; 4:30 last year

Timeshifted TV: 4 minutes a day this year, 2.5 minutes last year

Internet: 35 minutes a day this year, 29 last year

Internet Video: 3 minutes a day this year, 2 minutes last year

Mobile Video: 20 seconds a day this year, 13 seconds last year

Needless to say that most people who write about this report will focus on online video comsumption being up 46% and will leave out that those figures represent an increase of just one minute per person per day.

Also find it interesting that timeshifted TV accounts for only about 1.5% of all TV watching.

More than any other piece of information, these quarterly Nielsen reports are really effective at blowing apart the misperceptions of how DVRs and online video are impacting traditional TV.