Telemundo Delivers Eleven Consecutive Months Of Year-Over-Year Growth In August
via press release:
TELEMUNDO DELIVERS ELEVEN CONSECUTIVE MONTHS OF YEAR-OVER-YEAR GROWTH IN AUGUST
mun2 and Telemundo Digital Deliver Record-Breaking Performances
MIAMI – September 2, 2009 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its August NTI results today.
According to Nielsen Media Research, Telemundo averaged 546,000 in Adults 18-49 in Monday through Sunday prime, an increase over August 2008 (541,000) marking the eleventh consecutive month with year-over-year growth.
Telemundo also delivered an average of 567,000 viewers in the Adults 18-49 demographic during Monday through Friday prime. Among total viewers (Persons 2+), nearly a million (953,000) viewers tuned in to Telemundo primetime programming during the month of August.
Telemundo’s popular novela, “Mas Sabe el Diablo,” averaged 616,000 viewers among Adults 18-49 in August, growing +14% over last month (540,000). The novela rose +16% among Women 18-49 and +18% among Women 18-34 compared to the same time period in July 2009.
“Los Victorinos” saw an increase of +6% versus last month (640,000) in Adults 18-49, delivering 676,000 viewers in the demographic.
“Miss Universo 2009” aired on Sunday, August 23rd and averaged almost 2 million total viewers (1,866,000) and nearly 1 million Adults 18-49 (978,000). The Telemundo broadcast was the #1 program on Spanish-language broadcast TV on Sunday night among Persons 18-49, Women 18-49 and Women 18-34.
On August 12th, 8.6 million viewers watched Rumbo al Mundial: Mexico vs. USA World Cup Qualifying soccer match on Telemundo and mun2. The match was the best-ever delivery for Rumbo al Mundial and the highest rated telecast in the history of Telemundo, among Adults 18-49. This was the first-ever live sporting event to air on Telemundo and mun2 simultaneously and the first time mun2 broadcast a major sporting event.
Telemundo’s cable network, mun2, delivered its highest audience ever in the history of the network in Monday through Sunday primetime among Persons 18-34 (27,000), Persons 18-49 (34,000), Men 18-49 (24,000) and Men 18-34 (20,000). mun2 continues to be the fastest growing music channel and the #1 bilingual cable channel among young Latinos.
Telemundo.com shattered records with over 106 million page views, up 430% and growing its unique visitors to almost 3.5 million, growing 320% since the January launch. Users also spent almost 80 million minutes on the site and viewed almost 8 million video streams in the month of August.
Holamun2, mun2’s digital property, had almost 350,000 unique visitors, experiencing a 218% growth over last year in August. The hot digital property has also experienced triple digit growth over last year in page views (5.3 million) +223% and time spent (6.4 million minutes) +348%.
Sources: NTI (Live + SD); Omniture