USA Network closed out the summer on yet another high note, averaging 3.79 million viewers in prime time for the month of August, while sweeping the three major demos.
Per Nielsen ratings data, USA increased its nightly delivery by 41 percent versus the year-ago period, while posting a 34 percent gain among adults 25-54. The network averaged 1.68 million members of the demo, up from 1.26 million in August 2008.
NBC Universal’s flagship cable property enjoyed a 25 percent boost among viewers 18-49, averaging 1.43 million, while improving its standing with the 18-34 set by 22 percent, to 588,000.
USA was followed by TNT and Fox News in the prime-time ratings viewership race for the month.
read the rest at Mediaweek.