USA Network closed out the summer on yet another high note, averaging 3.79 million viewers in prime time for the month of August, while sweeping the three major demos.
Per Nielsen ratings data, USA increased its nightly delivery by 41 percent versus the year-ago period, while posting a 34 percent gain among adults 25-54. The network averaged 1.68 million members of the demo, up from 1.26 million in August 2008.
NBC Universal’s flagship cable property enjoyed a 25 percent boost among viewers 18-49, averaging 1.43 million, while improving its standing with the 18-34 set by 22 percent, to 588,000.
USA was followed by TNT and Fox News in the prime-time ratings viewership race for the month.
read the rest at Mediaweek.
I watch Burn Notice, Royal Pains, and In Plain Sight so I’m happy to see it. Seems like cable networks are starting to air shows that are equal or better than those on network television.
I had not watched Royal Pains until just recently and was extremely disappointed to see the characters acting like dogs and cats in heat, openly copulating on desks and in walkin coolers. I will not be watching anymore. I was so glad when Fritz and Brenda got married. Our country’s impressionable children cannot help but be impacted by the immorality that is blatantly promoted on our airwaves. Families are the bedrock of our country and promoting immorality undermines the sanctity and necessity of marriage. I sould love to see USA start to raise the bar. People are inspired by goodness. Try it and see!