With Dylan Ratigan & Dr. Nancy, A Change Didn’t Do MSNBC Good

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I’m sure there were high hopes at MSNBC a few months ago when Dylan Ratigan’s Morning Meeting (9-11am)  and the Dr. Nancy (12pm) show launched that they’d rejuvenate weekday daytime ratings.

But, sadly for MSNBC, at least initially, those 2 shows have tallied weaker ratings than the shows in the same timeslots a year ago. Ratigan’s Meeting is down 26% in the cable news targeted adults 25-54 demo, and Dr. Nancy’s show is down 43% in that demo, as well as 27% in viewers.

So far in this case, a change did not do MSNBC good.

RatiganAug09

DrNancy Aug09

All numbers are Live+SD.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

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