DirecTV vs. Versus: the soap opera continues with “Worthless” ads
I know most people don’t care about this story, but I love the smack talk and drama!
The disconnect between Versus and DirecTV grew louder Friday, with the programmer running ads in a number of newspapers for its displacement from the satellite operator’s air earlier this week.
Versus said it bought ads in eight newspapers, with its message headlined by the word “Worthless,” riffing off remarks made by the No. 1 DBS provider that demeaned its programming that were made after the network went dark on Sept. 1, following the expiration of their contract. The parties have not negotiated since then.
At that time, DirecTV called the Comcast-owned Versus “piggish” for pursuing a 20% price hike, while labeling the network as “basically a paid programming and infomercial channel with occasional sporting events of interest.”