TV Ratings Thursday: Big Brother Towers Over Repeats, As CBS Triumphs
Update: Note: Due to preemptions in 16.4% of the country (for example, the SF Bay Area saw a dreadful Raiders/Seahawks pre-season game) Fast Nationals for FOX are approximate. In fact, there were preemptions on CBS as well, so their numbers may change as well in the finals.
With no new broadcast competition, Big Brother 11 was the top rated show for adults 18-49 and 18-34 on Thursday and lifted CBS to the top overall for the night for average and demo viewers. Fox with Bones and Fringe repeats was second across the board for the night.
Comparable with last week’s results, Big Brother drew 8.612 million viewers, a 2.7 rating for adults 18-49, and a 2.3 rating for adults 18-34. The eleventh installment of the show is still quite a summer performer for CBS.
Also at 8pm were repeats of 30 Rock (1.4/5, 4.87M) and Parks & Recreation (1.4/5, 4.50M), Grey’s Anatomy (1.3/4, 4.62M), Bones (1.8/6,5.83m) and Supernatural (0.6/2, 1.74M).
At 9pm were repeats of Fringe (1.6/5, 4.84m), The Office (1.8/5, 5.02M) and 30 Rock (1.6/5, 4.44M), CSI (2.3/7, 9.51M), Grey’s Anatomy (1.6/5, 5.04M) and Supernatural (0.6/2, 1.50M).
There was some commenting on our site last night from viewers upset about the Twitter crawl during the show. Since there are no recent airings of Fringe that for direct comparison, it’s hard to know what the actual ratings effect was, and happy viewers don’t typically come out in droves and comment.
Note from Seidman: though still preliminary data (see note above about football coverage), the “Tweetpeat” with the Twitter crawl looks like it did not alienate viewers. Viewing was fairly consistent throughout the hour and there is nothing to indicate that a lot of people saw the crawl, were turned off by it and tuned out.
At 10pm a repeat of The Mentalist led the hour (2.5/7, 10.01M) followed by repeats of Law & Order (1.5/4, 5.15M) and Private Practice (1.1/3, 3.56M).
In Late-Night Local People Meters Thursday night:
Conan O’Brien (1.0/4 in 18-49 in local people meters) beat CBS’s LATE SHOW (0.9/4) by an 11% margin among adults 18-49 in Nielsen’s 24 local markets with People Meters. Conan’s margin over LATE SHOW grew to 33% in adults 18-34 (0.8/4 vs. 0.6/3).
At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3) by a 20% margin. In 18-34, Jimmy topped Ferguson by 67% (0.5/3 vs. 0.3/2).
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.