CW's 90210, Melrose Place Premiere Tonight, Guess Their Numbers

Categories: 1-Featured,Broadcast TV

Written By

September 8th, 2009

90210

Update: In my first major mistake of the new season (and it hasn't even begun!), I confused the Gossip Girl and 90210 premiere dates. One thing I'll promise is that it won't be the last.

Getting a head start on the rest of the new fall broadcast competition, the CW premieres 90210 (season) and Melrose Place (series) tonight. How do you think they'll do? Given that the CW cares most about reaching women 18-34, guesses for either their adults 18-34 rating or their women 18-34 rating seem most appropriate

Last season 90210 started strong with a 3.1 adults 18-34 rating but trended down during the year, I'd expect it do do a bit less tonight, in the 2.5-3.0 range. I'd expect Melrose Place to do the same. I'd look for their women's 18-34 ratings to be about 3.5.

Here's the overnight ratings scorecard from September 2, 2008, 90210's premiere night last season for reference (unfortunately we were not getting gender demo overnight information last season like we are now):

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 NBC America's Got Talent (8-10p) below below below
CBS NCIS (repeat) 8.03 1.6/4 0.9/3
ABC Wipeout (repeat) 5.91 2.1/6 1.7/5
FOX House x2 (8-10p) (repeat) 6.37 2.4/6 1.7/5, 2.4/7
CW 90210 4.91 2.6/9 3.1/10
9:00 CBS Big Brother 10 6.50 2.4/6 1.7/5
ABC Wanna Bet 3.87 1.5/4 1.3/3
10:00 NBC Republican Convention 4.93 1.4/4 1.0/3
ABC Republican Convention 3.03 0.9/2 0.7/2
CBS Republican Convention 2.94 0.9/2 0.6/2

We don't have consolidated results for America's Got Talent, but here are the half hourly results:

America’s Got Talent (NBC)
8:00 p.m. – Viewers: 9.57 million (#1), A18-49: 2.5/ 8 (#1t) A18-34: 1.7/6
8:30 p.m. – Viewers: 10.56 million (#1), A18-49: 2.8/ 8 (#1) A18-34: 2.1/7
9:00 p.m. – Viewers: 11.08 million (#1), A18-49: 2.9/ 7 (#1) A18-34: 2.0/6
9:30 p.m. – Viewers: 11.10 million (#1), A18-49: 3.0/ 7 (#1t) A18-34: 1.9/5

And as a bonus, the half hourly results for 90210 as well.

90210 (CW)
8:00 p.m. – Viewers: 4.54 million (#5), A18-49: 2.5/ 8 (#1t) A18-34: 2.8/9
8:30 p.m. – Viewers: 4.88 million (#2), A18-49: 2.7/ 7 (#2) A18-34: 3.2/10
9:00 p.m. – Viewers: 5.14 million (#4), A18-49: 2.7/ 7 (#2) A18-34: 3.1/9
9:30 p.m. – Viewers: 5.06 million (#4), A18-49: 2.7/ 7 (#3) A18-34: 3.1/8
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Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

 
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