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TV Ratings Monday: The Big Bang Theory leads CBS to Labor Day Monday night win

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September 8th, 2009

CBS' Big Bang Theory

Scoreboard CBS Uni NBC FOX ABC CW
Rating: Adults 18-49 1.9/5 1.4/4 1.4/4 1.3/4 0.9/2 0.4/1
Rating: Adults 18-34 1.2/4 1.4/5 0.9/3 1.1/3 0.6/2 0.4/1
Total Viewers (million) 6.50 3.57 5.94 4.21 4.11 .996

Summer winds down, and not soon enough for us!

Last night was mixed leadership with CBS winning handily with viewers and adults 18-49 and Univision winning with adults 18-34.  Though with just the English language networks, CBS scored a sweep and won the 18-34 demo too.  With adults 18-49, CBS won every half hour of the night.

(network)(show)(A18-49)(P2+)

8:00:

CBS   How I Met Your Mother (R)  1.5/5  4.71M
FOX  House (R) 1.3/4  4.34M
NBC  Law & Order: CI (R)  1.1/3  5.38M
ABC  Castle (R) 0.7/2 4.10M
CW    One Tree Hill (R) 0.4/1 1.13M

8:30:

CBS How I Met Your Mother (R) 1.7/5 4.95M

It should be an interesting year for How I Met Your Mother.   In two weeks Accidentally on Purpose debuts at 8:30pm and How I Met Your Mother will likely get increased attention as the show's lead-in.  House will  again this year sacrifice some ratings juice by appearing at 8pm to bolster a show, in this case, Lie To Me.  Sure House would do better at 9pm, but FOX has to at least try to use its hits to build new ones.

The last day of unofficial summer brought good news at 8pm for NBC.  The Law & Order: CI repeat snagged NBC's  best Monday 8pm performance with overall viewers in 14 weeks -- since June 1!

9:00:

CBS Two and a Half Men (R) 2.5/7 8.67M
NBC Law & Order: CI (R) 1.5/4 5.93M
FOX Lie To Me (R) 1.3/3 4.07M
ABC Castle (R) 0.9/2 3.91M
CW Gossip Girl (R) 0.4/1 .859M

9:30

CBS The Big Bang Theory (R) 2.6/7  7.82M

As has been the case most of the summer, CBS comedy reruns dominated at 9pm, and the recent trend of The Big Bang Theory outperforming Two and a Half Men with adults 18-49 continues.  If that trend continues into the regular season starting in two weeks, look for eleventy billion stories in the media about what a great and unheralded show The Big Bang Theory is and that's on top of the one hundred and fifty you would've seen anyway.

The 9pm Law & Order: CI repeat brought NBC more end of summer joy, scoring its best 18-49 numbers in the slot in 11 weeks - June 22.

10:00:

NBC Dateline NBC 1.7/5 6.52M
CBS CSI: Miami (R) 1.7/5, 6.41M
ABC Castile (R) 1.1/3 4.33M

NBC edged out CBS in total viewers to take the hour.  What can we say about the repeat Castle marathon? It was a distant last place (outside of the CW) every hour.  Still, it increased every hour!  Ok, that's not much to get excited about.

Series/Season premiere action

Tonight, the season premiere of 9021o at 8pm and the series premiere of Melrose Place at 9pm.  Excited yet?   If not, maybe the season premiere of Sons Of Anarchy on FX at 10pm is more your thing.

Late Night Wars:

(Top 24 local people meter markets only) An encore Conan and The Tonight Show bested an original The Late Show with David Letterman in adults 18-49 (0.8 vs. 0.5).

You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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