Cartoon Network & Adult Swim ratings highlights for the week ending September 6, 2009

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from our friends at Cartoon Network/Adult Swim:


  • Cartoon Network’s weekly prime time performance continues to grow, with yet another week of double-digit ratings and delivery increases among kids demos compared to the previous four weeks.  Primary target kids 6-11 delivery (515,000) rose by 12%, while ratings (2.1) rose by 11%.  Kids 9-14 delivery (426,000) and ratings (1.7) both improved by 21%, and kids 2-11 delivery (694,000) increased by 10% and ratings (1.7) by 13%.
  • Among Cartoon Network’s prime time programming stand-outs, the HAR HAR THARSDAYS comedy block (Thursday, 8-10 p.m.) earned between 17% and 22% delivery gains among kids 2-11, 6-11 and 9-14.  Total Drama Action (Thursday, 9 p.m.) performed best, charting between 16% and 23% delivery increases across the key kids demos.  On Wednesday night, Dude What Would Happen (8:30 p.m.) scored 12% delivery gains among kids 2-11, 20% delivery gains among kids 6-11 and 29% delivery gains among kids 9-14.  Boys delivery grew by even larger gains—boys 2-11 delivery jumped by 24%, boys 6-11 delivery jumped by 32% and boys 9-14 delivery jumped by 49%.


  • For the first week of Sept. ’09, Adult Swim once again ranked #1 among all ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24 and men 18-24 (#2 among men 18-34).  Ratings and delivery were up significantly across all demos compared to the same time period last year—adults 18-34 (503,000/+38%); adults 18-24 (269,000/+37%); men 18-34 (311,000/+32%); men 18-24 (177,000/+42%); adults 18-49 (672,000/+33%); men 18-49 (406,000/+28%).
  • Adult Swim telecasts of Family Guy and Robot Chicken accounted for 17 of the top 50 telecasts of the week on basic cable among adults 18-34, including 4 of the top 10 and more than any other network.
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