Repeats + Big Brother = CBS Summer Victory

Categories: Network TV Press Releases

Written By

September 9th, 2009

via CBS press release:

REPEATS + Big Brother = CBS SUMMER VICTORY

CBS Finishes Summer No. 1 in Viewers and Adults 25-54

CBS is Only Network to Grow Audience This Summer and Maintain Key Demographic Deliveries

CBS Has Five of the Top 10 Programs of the Summer

"NCIS" is the Summer's No. 1 Scripted Program in Viewers

"Two and a Half Men" and "The Big Bang Theory" are Tops Among Scripted Programs in Adults 18-49

"Big Brother 11" Posts Impressive Ratings Growth

CBS extended its regular season success into summer as the Network placed first in viewers and adults 25-54 led by rebroadcasts of its hit scripted comedies and dramas and a resurgent 11th edition of Big Brother, according to Nielsen most current ratings from May 25-Sept. 6, 2009.

CBS was the ONLY network to post summer-to-summer growth in viewers (+5%) and was the ONLY network to maintain its year ago adult 18-49, adult 25-54 and adult 18-34 demographic deliveries.

CBS had five of the top 10 programs of the summer (and 11 of the Top 20) led by NCIS, the overall top scripted series and the Tuesday and Thursday editions of the Mentalist.   Monday comedies Two and a Half Men and The Big Bang Theory, in its new time period, were tied for top scripted series in adults 18-49.

Big Brother 11 became one of only a handful of programs in modern television history to post growth in its 10th season. Compared to last summer, BIG BROTHER 11 is up +7% in viewers (7.08m from 6.60m), +4% in adults 18-49 (2.5/08 from 2.4/07) and +5% in adults 18-34 (2.0/07 from 1.9/06).  Each of the three weekly broadcasts are also posting summer-to-summer growth.

CBS had 11 time period winning shows in viewers, 10 in adults 25-54 and 8 among adults 18-49, more than any other network in all categories.

For the most recent week in viewers:  CBS (5.93m), NBC (5.70m), ABC (4.66m) and FOX (3.83m).  For the summer, CBS was first in viewers (6.71m), ahead of NBC (5.60m), FOX (5.13m) and ABC (4.69m).

For the week in households:  CBS (3.9/07), NBC (3.7/07), ABC (2.9/05) and FOX (2.4/04). In households this summer, CBS was first (4.4/08), ahead of NBC (3.6/06), FOX (3.2/06) and ABC (3.0/05).

For the week in key demographics, CBS was first in adults 25-54 (1.9/06) and tied for second in adults 18-49 (1.4/05). For the summer, CBS was tied for first in adults 25-54 (with FOX) and second in adults 18-49 (tie).

CBS Weekly Highlights:

? Two and a Half Men (R) was first in households (5.6/09), viewers (8.46m), adults 25-54 (3.2/08) and adults 18-49 (2.4/07).

? The Big Bang Theory (R) was first in households (5.4/09), viewers (8.34m), adults 25-54 (3.5/08) and adults 18-49 (2.7/07).  The Big Bang Theory built on its Two and a Half Men lead-in by +9% in adults 25-54 and +13% in adults 18-49

BIG BROTHER 11

? BIG BROTHER 11 TUESDAY was second in households (4.9/08), viewers (7.79m), adults 25-54 (3.3/08), adults 18-49 (2.6/07) and adults 18-34 (2.2/07).  Compared to last week, BIG BROTHER 11 TUESDAY was up +9% in households (from 4.5/07), +3% in adults 25-54 (from 3.2/08), +4% in adults 18-49 (from 2.5/07), +22% in adults 18-34 (from 1.8/06) and added +520,000 viewers (from 7.27m, +7%).  BIG BROTHER 11 TUESDAY posted series highs for any night in households.

? BIG BROTHER 11 THURSDAY was first in households (4.2/07), viewers (6.81m), adults 25-54 (2.8/09), adults 18-49 (2.3/08) and adults 18-34 (1.9/07).  BIG BROTHER 11 THURSDAY was the night's top program in adults 25-54, adults 18-49 and adults 18-34

? BIG BROTHER 11 SUNDAY was first in households (3.6/07), viewers (5.99m), adults 25-54 (2.4/07), adults 18-49 (1.9/07) and adults 18-34 (1.5/06) .

CBS top programs of the week:  #3 NCIS (R) (an average of 10.10m viewers), #4 TWO AND A HALF MEN (R) (8.46m), #5 The Big Bang Theory (R) (8.34m), #6 CSI: MIAMI (R) (7.89m), #7 BIG BROTHER 11 TUESDAY (7.79m), #8 THE Mentalist (R) (7.73m), #11 NCIS 10PM SPECIAL (R) (S) (7.41m), #13 Criminal Minds (R) (7.30m), #16 60 Minutes (R) (7.05m), #19 BIG BROTHER 11 THURSDAY (6.81m), #20 CSI: CRIME SCENE INVESTIGATION (R) (6.80m), #21 CSI: NY (6.60m), #24 BIG BROTHER 11 SUNDAY (5.99m), #26 48 Hours Mystery (R) (5.52m) and #30 COLD CASE (R) (4.63m).

Prime averages are based on the following hours of rated broadcasts in Week #50:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #50 of 2008-09 Season (ending: 09/06/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg      Sh                    Rtg      Sh                    Chg

CBS                3.9       7                      3.5       6                      +11%

NBC                3.7       7                      5.8       10                    -36%

ABC                2.9       5                      2.8       5                      +4%

FOX                2.4       4                      4.4       7                      -45%

VIEWERS

(000)                            (000)                            Chg

CBS                5,930                           5,321                           +11%

NBC                5,698                           9,194                           -38%

ABC                4,661                           4,131                           +13%

FOX                3,830                           7,238                           -47%

A25-54

Rtg      Sh                    Rtg      Sh                    Chg

CBS                1.9       6                      1.9       5                      n.c.

NBC                1.8       5                      3.6       9                      -50%

ABC                1.7       5                      1.5       4                      +13%

FOX                1.5       5                      3.0       8                      -50%

A18-49

Rtg      Sh                    Rtg      Sh                    Chg

CBS                1.4       5                      1.5       4                      -7%

NBC                1.4       4                      3.1       9                      -55%

ABC                1.5       5                      1.3       3                      +15%

FOX                1.4       5                      2.7       8                      -48%

A18-34

Rtg      Sh                    Rtg      Sh                    Chg

CBS                0.9       3                      0.9       3                      n.c.

NBC                1.0       4                      2.6       8                      -62%

ABC                1.2       4                      0.9       3                      +33%

FOX                1.3       5                      2.4       8                      -46%

NATIONAL NIELSEN SUMMARY – PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/25/09-09/06/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg      Sh                    Rtg      Sh                    Chg

CBS                4.4       8                      4.3       8                      +2%

NBC                3.6       6                      5.9       10                    -39%

ABC                3.0       5                      3.2       6                      -6%

FOX                3.2       6                      3.6       6                      -11%

VIEWERS

(000)                            (000)                            Chg

CBS                6,714                           6,419                           +5%

NBC                5,595                           9,568                           -42%

ABC                4,689                           4,883                           -4%

FOX                5,126                           5,761                           -11%

A25-54

Rtg      Sh                    Rtg      Sh                    Chg

CBS                2.1       6                      2.1       6                      n.c.

NBC                2.0       6                      3.6       10                    -44%

ABC                1.7       5                      1.9       5                      -11%

FOX                2.1       6                      2.3       6                      -9%

A18-49

Rtg      Sh                    Rtg      Sh                    Chg

CBS                1.6       5                      1.6       5                      n.c.

NBC                1.6       5                      3.0       9                      -47%

ABC                1.5       5                      1.6       5                      -6%

FOX                1.9       6                      2.1       7                      -10%

A18-34

Rtg      Sh                    Rtg      Sh                    Chg

CBS                1.0       4                      1.0       4                      n.c.

NBC                1.2       4                      2.4       8                      -50%

ABC                1.2       4                      1.3       5                      -8%

FOX                1.8       6                      2.0       7                      -10%

National Nielsen Rank for Demographic: PER2+    for    8/31/2009  -  9/6/2009

Persons 2+ (000)

1.         America's Got Talent-Tuesday                                               NBC    12814

2.         America Got Talent-Wednesday 9PM                                   NBC    12393

3.         NCIS                                                                           (R)       CBS    10098

4.         TWO AND A HALF MEN                                       (R)       CBS    8457

5.         THE Big Bang Theory                                      (R)       CBS    8343

6.         CSI: MIAMI                                                               (R)       CBS    7887

7.         BIG BROTHER 11-TUESDAY                                            CBS    7786

8.         THE Mentalist                                                     (R)       CBS    7734

9.         Hell's Kitchen                                                                         FOX    7631

10.       Wipeout                                                                                  ABC    7618

11.       NCIS 10PM SPECIAL                                              (R)(S)  CBS    7413

12.       CMA Music Festival                                                   (S)       ABC    7387

13.       Criminal Minds                                                 (R)       CBS    7299

14.       Dateline Friday                                                                       NBC    7116

15.       Saturday Night Football     Alabama vs VA Tech      (P)       ABC    7081

16.       60 Minutes                                                             (R)       CBS    7046

17.       Primetime: Crime                                                                    ABC    6963

18.       America Got Talent: Recap                                                    NBC    6957

19.       BIG BROTHER 11-THURSDAY                                        CBS    6810

20.       CSI                                                                              (R)       CBS    6802

National Nielsen Rank for Demographic: A25-54    for    8/31/2009  -  9/6/2009

Adults 25-54 Rating

1.         America's Got Talent-Tuesday                                               NBC    4.0

2.         Hell's Kitchen                                                                         FOX    3.9

3.         America Got Talent-Wednesday 9PM                                   NBC    3.7

4.         THE Big Bang Theory                                      (R)       CBS    3.5

5.         BIG BROTHER 11-TUESDAY                                            CBS    3.3

6.         TWO AND A HALF MEN                                       (R)       CBS    3.2

7.         Wipeout                                                                                  ABC    3.1

8.         BIG BROTHER 11-THURSDAY                                        CBS    2.8

9.         Saturday Night Football     Alabama vs VA Tech      (P)       ABC    2.7

9.         NCIS                                                                           (R)       CBS    2.7

11.       Primetime: Crime                                                                    ABC    2.6

11.       CMA Music Festival                                                   (S)       ABC    2.6

13.       CSI: MIAMI                                                               (R)       CBS    2.5

14.       THE Mentalist                                                     (R)       CBS    2.4

14.       Criminal Minds                                                 (R)       CBS    2.4

14.       BIG BROTHER 11-SUNDAY                                             CBS    2.4

17.       NCIS 10PM SPECIAL                                              (R)(S)  CBS    2.3

17.       Dateline NBC-Monday                                                          NBC    2.3

17.       Law & Order: SVU Wednesday 9PM                       (R)       NBC    2.3

20.       So You Think You Can Dance 15 Best Dances-9/2   (S)       FOX    2.1

20.       CSI: NY                                                                      (R)       CBS    2.1

20.       How I Met Your Mother 830PM                   (R)       CBS    2.1

National Nielsen Rank for Demographic: A1849    for    8/31/2009  -  9/6/2009

Adults 18-49 Rating

1.         Hell's Kitchen                                                                         FOX    3.4

2.         America's Got Talent-Tuesday                                               NBC    3.2

3.         America Got Talent-Wednesday 9PM                                   NBC    2.7

3.         Wipeout                                                                                  ABC    2.7

3.         Saturday Night Football     Alabama vs VA Tech      (P)       ABC    2.7

3.         THE Big Bang Theory                                      (R)       CBS    2.7

7.         BIG BROTHER 11-TUESDAY                                            CBS    2.6

8.         TWO AND A HALF MEN                                       (R)       CBS    2.4

9.         BIG BROTHER 11-THURSDAY                                        CBS    2.3

10.       Primetime: Crime                                                                    ABC    2.1

11.       CMA Music Festival                                                   (S)       ABC    2.0

12.       BIG BROTHER 11-SUNDAY                                             CBS    1.9

12.       So You Think You Can Dance 15 Best Dances-9/2   (S)       FOX    1.9

12.       CSI: MIAMI                                                               (R)       CBS    1.9

15.       Dateline NBC-Monday                                                          NBC    1.8

15.       More To Love                                                                         FOX    1.8

15.       Glee Director Cut Encore Special-9/2                        (R)(S)  FOX    1.8

18.       Criminal Minds                                                 (R)       CBS    1.7

18.       THE Mentalist                                                     (R)       CBS    1.7

18.       NCIS                                                                           (R)       CBS    1.7

18.       Crash Course                                                                           ABC    1.7

18.       Law & Order: SVU-Wednesday 9PM                       (R)       NBC    1.7

 
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