via CW press release:
IN ITS 13TH CYCLE, AMERICA’S
MAINTAINS ITS HOLD ON TARGET YOUNG WOMEN
Scores Best Wednesday since March in All Key Demos
Builds in Second Hour Across the Board
The CW Ranks Second on Wednesday in Target Demos
CW’s Major Market Affiliates Win Wednesday in Key Demos,
including New York, Dallas, Houston, Phoenix, Tampa, Miami, Orlando, Portland and Pittsburgh.
September 10, 2009 (Burbank, CA) – The two-hour premiere of AMERICA’S Wednesday, Sept. 9, 2009.13th edition delivered The CW's best Wednesday since March 4, 2009 in women 18-34 (2.7/8), adults 18-34 (1.7/5), women 18-49 (2.2/6), adults 18-49 (1.5/4) and total viewers (3.2mil), according to preliminary live plus same day Nielsen ratings for
Now in its 13th cycle,continues to maintain a steady hold on its core audience, retaining 90% of last's fall's premiere delivery among the show's target women 18-34 demographic.
Despite facing the heavily hyped premiere ofat 9pm, posted growth in the second hour, building 8% among women 18-34, 13% among adults 18-34, 20% in women 18-49, 14% in adults 18-49 and 13% in total viewers.
The CW ranked second on Wednesday with women 18-34 (2.7/8), adults 18-34 (1.7/5), females 12-34 (2.5/8) and persons 12-34 (1.6/5).
The 13th cycle debut ofled several of The CW’s major market stations to first place on Wednesday night in key demos. Among women 18-34, The CW was the number one network in New York, Philadelphia, Dallas, Atlanta, Houston, Detroit, Phoenix, Tampa, Seattle, Miami, Orlando, Portland, Pittsburgh and Baltimore. Among adults 18-34, The CW was first in New York, Dallas, Houston, Phoenix, Tampa, Miami, Orlando, Portland and Pittsburgh.