In a story on the promotional push NBC will add into the Sunday Night Football contest between the Green Bay Packers and Chicago Bears, Variety slipped in NBC’s expectations for the premiere of The Jay Leno Show. According to the story, NBC is expecting the show to do about as well as Leno’s final appearance on The Tonight Show. That airing averaged a 3.4/14 rating/share with adults 18-49 and 11.9 million viewers overall.
With the final performance show of America’s Got Talent as a lead-in and a repeat of CSI: Miami and the 2006 movie Dreamgirls, and general curiosity in Leno’s favor, those expectations seem pretty reasonable.
The following Monday, Leno will have the two hour season premiere of Heroes as its lead-in and face off against the season premieres of CSI: Miami and Castle.
Here’s the blurb from Variety on the promotion plans during Sunday Night Football:
The final peg of the Peacock’s “Jay Leno” campaign will lead up to a big on-air presence during NBC’s “Sunday Night Football” faceoff between the Green Bay Packers and Chicago Bears.
Throughout Green Bay’s Lambeau Field, the Peacock plans to strategically place fans wearing football jerseys (in Packers colors) with Leno’s name and either a “10” — his new timeslot in most of the country — or a “9” — his slot in the Central time zone. Others will be in the crowd with painted faces promoting the show.
“Sunday Night Football” announcers Cris Collinsworth and Al Michaels will mention Leno throughout the game and frequently cut to either promos or those Leno-clothed fans in the stands. Also at Lambeau Field, spots featuring Leno dressed in a half-Packers/half-Bears jersey will run throughout the stadium.