via press release:
TELEMUNDO #1 BROADCAST NETWORK REGARDLESS OF LANGUAGE IN PRIMETIME AMONG MEN
Telemundo Continues to Deliver Record National and Local Ratings With Rumbo al Mundial World Cup Qualifier Games
MIAMI- September 11, 2009- Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, today announced results for the first two September Rumbo al Mundial World Cup qualifying matches.
According to Nielsen Media Research data, Rumbo al Mundial: Mexico vs. Honduras, delivered an unprecedented 5.1 million total viewers (Persons 2+) and nearly 3.4 million Adults 18-49 (3,360,000) tuning in on Wednesday, September 9. These audience numbers made it the highest-rated program ever and the highest-rated Rumbo al Mundial match in the history of the network. Telemundo was the #1 broadcast network regardless of language on Wednesday in primetime among Men 18-49 and Men 18-34; and the #2 network among Adults 18-34.
The Mexico vs. Honduras match also delivered the network's best numbers in its history among other key demos: Adults 18-34 (2,201,000), Men 18-49 (2,130,000), Men 18-34 (1,335,000), Women 18-49 (1,230,000) and Women 18-34 (866,000).
The results also surpass the impressive delivery of Rumbo al Mundial: Mexico vs. USA, which aired on August 12, 2009, by +16% in total viewers (5,055,000 vs. 4,360,000) and +24% in Adults 18-49 (3,360,000 vs. 2,701,000). Wednesday night's game out-performed the last time Telemundo aired a Rumbo match between Mexico and Honduras on April 1, 2009 by +36% in Adults 18-49 (3,360,000 vs. 2,473,000) and +38% in total viewers (P2+) (5,055,000 vs. 3,663,000).
Locally, among Adults 18-49, Wednesday¡¯s match was #1 regardless of language in its time period in the NSI markets of Los Angeles, New York, Miami, Houston, Chicago,and San Francisco. exceeded Telemundo¡¯s Rumbo al Mundial: Mexico vs. USA record delivery among Adults 18-49 in Los Angeles, Houston, and New York. The match was the #1 program regardless of language in its time period among Adults 18-34, Adults 18-49 and Adults 25-54 in Los Angeles, Miami, Houston, Chicago, and San Francisco. Additionally, local stations in Los Angeles, New York, Houston, Chicago, and San Francisco outperformed the combined delivery of all other Spanish broadcast stations in the time slot among Adults 18-34 and Adults 18-49.
On Saturday, September 5th, the Rumbo al Mundial: Mexico vs. Costa Rica match delivered an average of 2,417,000 million viewers among the Adults 18-49 demographic. The match was the #1 program on Spanish-language broadcast television in primetime and the #2 program of the night regardless of language among Adults 18-49, Men 18-49, Adults 18-34, Women 18-34 and Men 18-34. Telemundo was the #1 Spanish-language broadcast network in primetime on Saturday night, averaging 1.4 million Adults 18-49 and garnering a 47% share of the Spanish-language television audience.
In local markets, the match was the #1 program regardless of language among Adults 18-34 and Adults 18-49 in the NSI markets of Los Angeles, New York, Houston, Chicago,and San Francisco. Telemundo¡¯s local stations in Los Angeles, New York, Houston, Chicago, Dallas and San Francisco outperformed the combined delivery of all of the Spanish broadcast stations in the time period among Adults 18-34 and Adults 18-49.
Source: NTI and NSI- official data