TV Ratings Thursday: NFL > All; Vampire Diaries Gets Good First Bite; Supernatural Less Super
Due to the nature of live sports programming the ratings for NBC are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.
The kick-off of the NFL season with a Thursday version of NBC’s “Sunday Night” Football rolled over the rest of the broadcast competition, and NBC averaged a 7.0 rating / 20 share in the adults 18-49 demo for the night. The series premiere of CW’s Vampire Diaries was stronger than other CW premieres this week, notching a 2.3 rating for adults 18-34 and 2.1 rating for adults 18-49 and 4.837 million average viewers.
Leading the night for NBC was NFL Kickoff pre-game which registered a 4.5 rating for adults 18-49 and 12.25 million viewers.
Here are the half hours for NBC’s Steelers v. Titans game:
8:30, 7.3 demo rating / 21 share, 19.59 million
Here’s some additional details directly from NBC:
- NBC Sports’ coverage of the NFL OPENING KICKOFF game between the Tennessee Titans and the Pittsburgh Steelers averaged a 13.8/23 in metered-market households measured from 8:45-11:45 p.m. for the 8:41-11:50 p.m. ET telecast. It’s the top-rated Thursday night NFL opener to date for NBCand highest overall since 2003 (Jets-Redskins, 14.5/23 on September 4, 2003).
- Versus the year-ago Giants-Redskins game (10.1/17), which started early to allow coverage of the Republican National Convention, last night’s game is up 37%. Versus NBC’s telecast two years ago (Colts-Saints, September 6, 2007, 13.0/21), last night’s game is up 6%.
- This is the top metered-market result for any primetime telecast on any broadcast network since the AMERICAN IDOL finale May 20. It’s the top metered-market average for any sports telecast since the Super Bowl February 1.
- In metered-market households, football dominated the night, with NBC’s 8-11 p.m. average 12.2/20 in the metered markets establishing a 144% margin of victory over CBS’s second-place 5.0/8. NBC quadrupled each of the other broadcast networks — CW, 2.7/4; ABC, 2.6/4; Fox, 2.6/4.
- Last night’s 8-8:30 NFL KICKOFF special averaged a 6.3/11 in metered-market households and the 8:30-8:45 PRE-KICK program earned a 10.8/19. All segments were decisively #1 in their time periods.
- Note that the Fast Affiliate-Based ratings currently available from Nielsen are not time zone-adjusted and are subject to significant revision. While those numbers are likely to shift somewhat in official nationals, they currently show NBC winning the night in all major categories.
The season premiere of Supernatural managed only a 1.5 rating/ 4 share for adults 18-34, and a 1.4 rating / 4 share for adults 18-49 and 3.388 million average viewers. That’s down from last season’s premiere (9/18) which had a 1.6 rating / 5 share in the 18-34 demo and a 1.7/5 in the 18-49 demo with 3.96 million average viewers in the fast overnight ratings.
Here’s some details directly from the CW:
Vampire Diaries stormed out of the gate, scoring 4.84 million viewers, The CW’s largest audience ever for a series premiere, topping last year’s 90210 debut.
Vampire Diaries delivered the highest ratings ever in the Thursday 8-9pm time period with women 18-34 (3.0/10) and women 18-49 (2.8/8). And the best time period performance in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers since Oct. 2007.
Vampire Diaries out-performed the year-ago Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 , 11% in viewers.
Competitively, Vampire Diaries was second in the hour (behind football), with women 18-34 and adults 18-34. Vampire Diaries did beat ABC and Fox in adults 18-349 and total viewers.
For its 5th season premiere, Supernatural improved over its premiere last year by 6% in women 18-34 (1.7/5). Supernatural also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan 09.
The new combo of Vampire Diaries and Supernatural scored The CW’s best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This was also The CW’s best Thursday since March 07 with adults 18-34 (1.8/6), and largest Thursday audience (4.1mil) since Sept 08.
Competitively, The CW was 2nd on Thursday with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.
Versus its Thursday premieres last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.
Big Brother drew 7.622 million viewers, a 2.6 rating for adults 18-49, and a 2.2 rating for adults 18-34, down a tenth of a point in both demos from last week.
Also at 8pm were repeats of Grey’s Anatomy (1.1 rating/3 share, 3.973m) and Bones (1.2/4, 4.281m).
The 9pm hour also featured repeats of Fringe (1.1/3, 3.495m), CSI (1.4/4, 7.434M), and Grey’s Anatomy (1.4/4,4.506m).
At 10pm a repeat of The Mentalist drew (1.7/5, 8.050M) followed by a repeat of Private Practice with (1.0/3, 3.462M).
In Late-Night Local People Meters Thursday night: Conan O’Brien and Jimmy Fallon were delayed by the NFL overrun and reliable Local People Meter Averages are not currently available.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.