Updated VAMPIRE DIARIES Sets Record as The CW’s Most Watched Series Premiere EVER

Categories: Network TV Press Releases

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September 11th, 2009

via CW press release:


9/11/09; 2:05p PDT: updated the release to the release with the final national numbers.

via CW press release:

NOTE:  The final national ratings for both VAMPIRE DIARIES and SUPERNATURAL increased in certain categories from this morning’s preliminary ratings, including total viewers and women 18-34.  This revised release reflects those changes.


VAMPIRE DIARIES Sets Record as The CW’s Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW’s Best Ratings in the Time Period EVER with Women;

Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Ranks as Thursday’s #1 Show with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and

Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year’s Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW’s Best Thursday Ever with Women;

Best Thursday in 2 ½ Years with Adults 18-34

September 11, 2009 (Burbank, CA) –  The debut of The CW’s THE VAMPIRE DIARIES bared its fangs last night, and scored the network’s largest audience EVER (4.91mil) for a series premiere, topping last year’s 90210, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.1/10), women 18-49 (2.8/8), teens (2.8/11) and female teens (3.5/14).  It also scored the best ratings here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.91mil) since Oct. 2007.

VAMPIRE DIARIES was Thursday’s #1 show (broadcast & cable) among female teens (3.5/14).

VAMPIRE DIARIES out-performed last season’s Smallville debut by 121% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 13% in viewers.

VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 13% in females 12-34, 8% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES ranked first in the 8:00-9:00p.m. hour with women 18-34, teens and female teens.  The CW’s new series ranked second among adults 18-34, behind only football.  THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5).  SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW’s new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network’s best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6).  This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network’s largest Thursday audience (4.2mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34.  The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.

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