Apparently by focusing on NFL, True Blood and Mad Men, I missed the night's biggest drama, provided courtesy of MTV's Video Music Awards. From THR:
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Though unless this prompted a lot of phone calls and texts with "OMG, turn on MTV NOW!" it probably didn't help Sunday night's numbers much. But it certainly has a lot of people talking about the VMAs, and as distasteful as the shenanigans were, that's probably good news for MTV.
Update: NO, everything doesn't have to be about The Jay Leno Show. Not even today. But, I had completely forgotten that Kanye was appearing on the premiere of The Jay Leno Show tonight (Monday) until Forg bought it up in the comments below. Assuming Kanye shows up, that can't be bad for Leno, can it?
Here is the program listing blurb for Monday's Jay Leno Show from NBC:
THE JAY LENO SHOW PREMIERES WITH GUESTS JERRY SEINFELD, A PERFORMANCE BY JAY Z FEATURING RIHANNA AND KANYE WEST AND HEADLINES -- Comedian Jerry Seinfeld is the first guest on the new prime time comedy show hosted by Jay Leno and Jay-Z featuring Kanye West and Rihanna will be the first performers to rock the new stage. The episode will also feature headlines. Marking a new era in television, Jay Leno moves from late night to primetime on September 14 when "The Jay Leno Show" becomes the first-ever entertainment program to be stripped across primetime on broadcast network television. "The Jay Leno Show" promises more comedy in the 10 o’clock hour and will showcase many of the features that have made Leno America's late-night leader for more than a dozen years.
I think it may help the rerun right after a little bit. Taylor Swift and Kanye are trending topics on Twitter for what it’s worth (not much).
Kanye was really rude. Anyway, I don’t think it will help that much because minutes after the incident, the scene already popped in YouTube.
On another note, Kanye West (along with Rihanna and Jay Z) will perform on the first night of Jay Leno Show right? Now I wonder if he will show up given the hate he is receiving right now. And well, in a way, this is another buzz for the Jay Leno show
The scene was pulled from YouTube by Viacom by the time I checked at about 11:30 PST.
It will return
I’m sure it will, but Viacom is good about taking stuff down from YouTube. I’m sure that tonight they are particularly diligent since they want people to watch the repeat.
kanye was a douche. taylor swift is so pleasant and lovely.
Now I’m really curious if Kanye West will show up on Jay Leno. My guess is not since the song they will be performing is Jay-Z’s song anyway and him and Rihanna are just featured artists and his part is dispensable. Plus, Kanye sort of embarrassed Jay-Z’s wife Beyonce too with his VMAs shtick so I’m guessing Jay-Z won’t want to be associated with that guy right now.
But nevertheless the controversy will be good “material” for the Jay Leno show.
Julia, I think MTV also wants people to watch/embed the clip (as I have now done above) from MTV.com, instead of YouTube so they can sell the ads in it.
Though I’m not sure what the incident means for the ratings, I’m sure it is a big deal in terms of viral videos. Just the version I embeded above (which they sell ads for) had been viewed over 800,000 times already when I snagged it at 12:45am. Edit: Brian Stelter has a post about Viacom wanting you to only be able to watch it on MTV or on MTV’s web site:
http://mediadecoder.blogs.nytimes.com/2009/09/14/kanye-west-versus-taylor-swift-try-youtube-users-versus-viacom/
So, Kayne’s on Jay for the premiere? How much did NBC pay Kayne to go up on stage at the VMAs?
I don’t think I’ve seen the videos, but that behavior was totally wrong. Just look at Taylor Swift, standing here looking happy and then this jerk muscles in and essentially says ‘you video was crap’. Really noble dude.
And Robert what’s with the defensive “all doesn’t have to be about Leno” tone, its your website – you decide. Besides there hasn’t been that much about Leno. Its only natural to cover things which are current.
This was either quite a fortunate coincidence for Leno, or a clever conspiracy!
West is consistently disrespectful and dishonorable. The redemptive part of the evening occurred when Beyonce, after winning the best video award, I believe, inviting Swift back out onstage to “have her moment.” Beyonce understands class, a concept West probably will never master, or perhaps even comprehend. As for Leno’s ratings, I plan to watch the show, out of curiosity, but I won’t watch Kanye West. As for Leno failing, as some speculate, I don’t think he will, but even if he does, IMHO it will not turn the tide of scripted hour-long dramas moving away from broadcast and on to cable. I think it’s already a “done deal,” regardless of Leno’s success or failure.
I just have to give props to Beyonce. What an amazing thing to do to give Taylor her due since it was ripped away from her. Total class act and I will always remember her and respect her for that.
That was not “real” it was clearly pre-planned acting.
David wrote: “That was not ‘real’ it was clearly pre-planned acting.”
Clearly, yes, it was planned, because Taylor Swift was in another expensive gown, waiting in the wings, came out on queue, etc., but I submit that the planning took place only AFTER West interrupted Swift’s initial acceptance speech. Whether Beyonce knew she was going to win or not, I don’t know, but they could still have prepared for that possible outcome. Clearly, a lot went on behind the scenes, but that doesn’t make it any less “real.”
Based on Swift’s bewildered expression as West took the stage (and mic) from her, I certainly don’t think THAT was planned at all.
It is POSSIBLE that Swift was not in on it initially but I doubt it. They do storylines like this at that awards show every year. Last year didn’t that Borat guy molest Eminem?
Of course that “incident” was staged! This is MTV! They are known for pulling stunts like this. I’m just surprised that so many people fell for the okie doke!
In terms of the performance tonight, of course he will be there. Jay Leno and NBC couldn’t have dreamed of a better scenario. Controversy sells and this is the hottest story in the country, esp for the 18-49 demo that advertisers drool over.
I predict that ratings will be higher than anticipated for the fist episode.
Aw man Robert, you should’ve been there when it was live, I was literally screaming at my TV, and I still am right now at Kanye!
Kudos to Beyonce! Soooo much class!
There are rumblings about people boycotting the Jay Leno show because Kanye will be there. I guess if the ratings are low for the premiere they could always blame it on that.