Sunday Night 2009-10: Broadcasters Stand Pat, Add Just Three Rivers & The Cleveland Show
Very little has changed on Sunday nights this fall in the broadcast network lineups, the only new additions being CBS’ Three Rivers and Fox’s The Cleveland Show, and because of that I’d expect this fall’s ratings to look a lot like last fall’s.
There is one major change for the CW in that it will no longer be programming Sunday nights on a network basis after September 27, but that will likely have little effect on the rest of the broadcast competition. The CW hasn’t put anything even marginally successful on Sunday nights for several years.
Below are the hourly lineups, including each shows 18-49 demo rating average (which includes in-slot repeats) from the 2008-9 season as well as my guesses for the fall nightly overall results.
If you enjoyed the Sunday night look ahead for the 2009-10 season, check out Friday’s, Thursday’s, Wednesday’s and Tuesday’s. For those fans of ABC College Football and Fox’s Cops and America’s Most Wanted, no, there won’t be a Saturday preview.
America’s Funniest Home Videos (ABC), 2.2 18-49 demo rating
60 Minutes (CBS), 2.7 18-49 demo rating
The OT (Fox), 4.4 18-49 demo rating
Football Night In America (NBC), 4.2 demo rating (7-8:30pm)
Extreme Makeover Home Edition (ABC), 3.3 18-49 demo rating
The Amazing Race (CBS), 3.2 18-49 demo rating
The Simpsons (Fox), 3.1 demo rating
The Cleveland Show (Fox), New
Sunday Night Football (NBC), 6.5 demo rating (8:30-11pm)
Desperate Housewives (ABC), 5.2 demo rating
Three Rivers (CBS) New
Family Guy (Fox), 3.5 demo rating
American Dad (Fox), 2.7 demo rating
Brothers & Sisters (ABC), 3.4 demo rating
Cold Case (CBS), 2.6 demo rating
Football makes this by far NBC’s strongest night of the season, and, like always, they should be the overall adults 18-49 winners. Again, as before, I’d expect ABC’s line up to win with women 18-49, and Fox’s line up to be competitive in adults 18-49 and particularly strong in the adults 18-34 demo ratings. This is CBS’ relatively weakest lineup of the week, but every other Sunday in the fall when they get the late afternoon NFL national game a football overrun into primetime can always boost them into second place for the night. Their Sunday NFL motto might as well be “Play for overtime!”.
Note: I make all my guesses completely unburdened by having read any reviews of any of the new shows, having seen any of the pilots, or knowing any more than the most casual details of their subject matter. Does that make mine better or worse than the typical TV writer which focuses almost solely on those? Your mileage may vary.
Fox caveat: Regardless of their other shows, the outcome of the major league baseball playoffs can make or break Fox’s fall averages. If they get long series with good matchups their overall season averages benefit tremendously. If they get short series with bad matchups, they’ll suffer.