CBS launching six CBS branded cable networks in the UK

via Broadcasting & Cable:

CBS Corp. is set to launch six new cable channels in the U.K., following a deal with Liberty Media owned Chellomedia.

CBS Studios International, the company’s international program licensing arm, said in a statement Sep. 14, it has formed a 50/50 joint venture with Chellomedia to rebrand six existing cable services with channels called: Zone Romantica, Zone Thriller, Zone Horror and Zone Reality, Zone Horror+1 and Zone Reality+1.

The channels will be given a boost from CBS’ programming catalogue as well as CBS marketing. Shows such as Dynasty and the original Star Trek will be headed to the cable services. The cable channels are seen on News Corp.’s Sky and other outlets including Virgin Media and FreeSat. The channels are ad supported.

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