via Broadcasting & Cable:
HBO is making the pilot episode of its new comedy series Bored to Death available on a number of platforms in advance of its Sept. 20 premiere.
The sampling effort will make Bored available via HBO On-Demand, Apple iTunes, Comcast's Fancast.com and Amazon.com's video on demand service.
"We are very pleased with the excitement Bored to Death has generated and to capitalize on that buzz, we are looking forward to giving audiences a chance to preview the series prior to its network debut" said Zach Enterlin, VP of advertising and promotion at HBO. "We feel that teaming up with our key online partners and affiliates through HBO On-Demand is a great way for us to allow viewers to discover this hilarious new show."
This is not a new approach. Other networks, including HBO competitor Showtime have have done similar launches for going on two years now.
I completely forgot what “Bored To Death” was about and had to look it up. I may check it out despite the fact that I’m really not a Jason Schwartzman fan. It’s got Ted Danson and Zach Galifianakis in it so I’ll give it a shot.
So will it be available for free in any of these places?
This show along with ABC’s The Forgotten are easy targets for ridicule when they flop.