And True Blood still has a bit of bite.
Heroes was the top TV show DVD seller for the week ending September 6, 2009, selling 296,170 units and earning an estimated $11.1 million in revenue its first week. In unit totals, that's down from season two's DVD set which sold 391,899 units and had estimated sales, but because season 3 had a full allotment of episodes versus season two's strike shortened version, it costs more. That may have contributed to a decrease in unit sales, but it actually pumped up the revenue figures for this year. Last year's first week had less revenue -- $9.8 million --even though it sold more units.
Unit sales and revenue were both way up for Supernatural: its fourth season DVD set sold 238,081 units and earned an estimated $8.7 million. Last year in its first week of release the season three DVD set sold 104,979 units with estimated revenue of $4.1 million.
Two and a Half Men was next best TV show on the list selling 100,493 units with estimated revenue of $2.4 million.
House season 5 racked up another 92,909 units and $3.7 million bringing the two week totals to 344,895 units and $10.5 million.
In its first week of release season five of Desperate Housewives sold 78,085 units with $2.9 million in revenue. But that's actually up from season four's 64,612 units and $2.5 million in revenue in its first week of release this time last year.
In its second week of release, NCIS' sixth season sold another 70,537 units and $2.5 million to bring its two week total to 213,261 units and $7.6 million.
The amazing first season DVD success for True Blood continues. In its 16th week of release it added on another 62,123 units -- a 12% increase from week 15, along with another $2.2 million in sales. Its sixteen week totals are 1.49 million units with estimated revenue of almost $52 million.
Meanwhile, Dexter, Smallville, One Tree Hill and Sons Of Anarchy (which just had a huge ratings uptick in its 2nd season premiere on FX) and Scrubs wind their edge towards the bottom on their way out of the top 30 weekly DVD sales chart kept at the-numbers.com.
Next week (for the week ending 9/13) lots of TV Shows, including Fringe, The Office, and...Get Smart. Harpers Island, too.
| Title | Units this Week | % Change | Total Units | Sales this Week | Total Sales | Weeks in Release |
| Heroes - Season Three | 296,170 | 296,170 | $11,103,413 | $11,103,413 | 1 | |
| Supernatural - The Complete Fourth Season | 238,081 | 238,081 | $8,670,910 | $8,670,910 | 1 | |
| Two and a Half Men - The Complete Sixth Season | 100,493 | 100,493 | $2,360,581 | $2,360,581 | 1 | |
| House, M.D. - Season Five | 92,909 | -63.10% | 344,895 | $3,702,424 | $10,503,526 | 2 |
| Desperate Housewives - The Complete Fifth Season | 78,085 | 78,085 | $2,927,407 | $2,927,407 | 1 | |
| NCIS: The Complete Sixth Season | 70,537 | -50.60% | 213,261 | $2,503,358 | $7,568,633 | 2 |
| True Blood: The Complete First Season | 62,123 | 11.90% | 1,490,665 | $2,164,987 | $51,938,565 | 16 |
| Dexter - The Complete Third Season | 57,331 | -46.10% | 461,276 | $1,989,386 | $11,127,154 | 3 |
| Smallville: The Complete Eighth Season | 55,435 | -73.10% | 261,776 | $2,022,823 | $9,552,206 | 2 |
| One Tree Hill: The Complete Sixth Season | 38,943 | -68.30% | 161,948 | $1,401,559 | $5,828,509 | 2 |
| Scrubs: The Complete Eighth Season | 34,716 | -68.30% | 144,299 | $902,269 | $3,750,331 | 2 |
| Sons Of Anarchy - Season One | 31,512 | -37.00% | 171,732 | $1,008,069 | $5,493,707 | 3 |
i don’t like the change in cover art for heroes between season 1 and 2, 3
Thats two years in a row that Supernaturals initial DVD sales doubled from the previous year. And its the first time since they started these charts that Smallville wasn’t the best selling release from either the WB/UPn or the CW.
Great news that the Desperate Housewives DVD sales are up this season!
yes! great for desperate housewives
well done to hereoes. heres hoping it lasts 100 episodes
roll on desperate housewives season 6!!!!
Great news for Supernatural. It’s an awesome show that not enough people are watching.
did supernatural sell more first week then smallville? i cant remember what smallville sold, im thinking it was something liek 181k but im probably wrong, cuz i doubt supernatural would outsell smallville…. anyone know?
ryan, Supernatural did in fact outperform Smallville:
Supernatural: 238,081 units, $8,670,910
Smallville: 206,341 units, $7,529,383
Did Nielsen take away the charts for DVD sales, too?
Just wondering if these are strictly DVD sales, or also include Blu-ray? I bought Supernatural S4 (and S3 for that matter) on Blu-ray. I know the industry usually dilineates between DVD & BD when quoting sales figures.
Pete, they include Blu-ray.
Do you have Blu-ray charts too?
Julia, haha, no. But there didn’t seem like much point in reinventing the wheel from the-numbers.com. Sandro, we don’t see anything other than what’s available from the-numbers.com and it does not breakout Blu-ray sales.
Sandro, we don’t have *separate* blu-ray numbers.
Julia, “Did Nielsen take away the charts for DVD sales, too?”
No. I guess Robert decided not to include it. I’ll toss it in later today. He likes writing the prose a lot more than I do. Were it me, I’d *just* do the table
Nice to see word of mouth is spreading about Supernatural and it’s translating into DVD sales.
I’m surprised Heroes did so well considering its lackluster season.
it’s not about prose in this case, but relative comparisons, especially to previous years.
The data is already in a table on the-numbers.com. Taking out just the TV shows which were already easy to spot and putting them into a separate table doesn’t add much value.
The relative comparisons probably don’t add much value either, but that’s another story
Good for Heroes, even though its not as good as season 1 now, season 3 was an improvement over season 2. I am hopeful for the new season!
That said, I’m sure all the Heroes haters will be coming out of the woodwork soon enough….
Bill, Robert,
You can get Blu-ray numbers at:
http://forums.highdefdigest.com/high-definition-smackdown/77119-2009-blu-ray-sales-metrics-stats-nielsen-videoscan-hmm-charts-ratios-bestsellers-etc-61.html
They break them down typically on Wed/Thurs.
yay! the DVD sales for Heroes prove it’s still a popular show. A lot of people I know just wait for the DVD to come out so they don’t have to wait a week for every episode.
Nice to hear about Supernatural’s DVD sales.