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Cable ratings: USC, VMAs, iCarly and True Blood finale...

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September 15th, 2009

Kanye-West-Taylor-Swift-MTV-VMAs

USC vs. Ohio State led weekly cable viewing on Saturday night averaging over 10.58 million viewers. Next was the 2009 Video Music Awards on MTV that averaged 8.97 million (does not include the simulcast on MTV2 and VH1).   A Labor Day Monday night college matchup between Miami and Florida state rounted out the top three.

The return of iCarly (I believe its 3rds season opener) averaged 7.56 million  A Scooby Doo: Mystery Begins movie helped push TOON into the top 10 shows with 6.11 million average viewers.   An airing of The O'Reilly Factor on the heels of last week's presidential address led it and its 5.129 million viewers just ahead of the season finale for True Blood on HBO with its 5.114 million.

As of this writing I have only seen the weekly top 40 shows, and other than press releases and other blurbs posted on the site last week, don't have information on any other shows yet, but expect to have additional data later in the morning (California time) and will update this post with some additional info when I have it....

Top 25  cable shows for the week ending September 13, 2009:

Rank Shows NET DAY Time Households (000) Viewers Live+SD (000)
1 COLL FTBALL-SAT PRIME L (USC/OHIO STATE) ESPN SATURDAY 7:50 PM 7,243 10,586
2 2009 VIDEO MUSIC AWARDS MTV SUNDAY 9:00 PM 5,830 8,972
3 COLL FTBALL-MON PRIME L (MIAMI/FLORIDA STATE) ESPN MONDAY 8:00 PM 5,820 8,406
4 iCarly NICK SATURDAY 8:00 PM 4,981 7,564
5 2009 VMA POSTSHOW MTV SUNDAY 11:31 PM 4,956 7,354
6 SCOOBY DOO:MYSTERY BEGINS TOON SUNDAY 7:00 PM 3,903 6,108
7 WWE ENTERTAINMENT (WWE Raw) USA MONDAY 9:00 PM 3,824 5,564
8 WWE ENTERTAINMENT (WWE Raw) USA MONDAY 10:00 PM 3,753 5,399
9 THE OREILLY FACTOR FOXNC WEDNESDAY 9:15 PM 3,767 5,129
10 TRUE BLOOD HBOM SUNDAY 9:02 PM 3,357 5,114
11 MONK USA FRIDAY 9:00 PM 3,410 4,823
12 NCIS USA MONDAY 8:00 PM 3,423 4,749
13 PRES ADDRESS TO CONGRESS(S)-09/09/2009 FOXNC WEDNESDAY 8:11 PM 3,213 4,424
14 iCarly NICK SATURDAY 7:30 PM 3,082 4,340
15 SONS OF ANARCHY FX TUESDAY 10:00 PM 3,087 4,290
16 SpongeBob NICK SATURDAY 9:30 AM 3,286 4,226
17 COLL FTB TONIGHT SCOREB L ESPN SATURDAY 7:23 PM 2,952 4,214
18 NCIS USA MONDAY 7:00 PM 3,012 4,148
19 NCIS USA SUNDAY 8:00 PM 3,223 4,137
20 iCarly NICK SUNDAY 7:00 PM 2,883 4,094
21 2009 VMA PRESHOW MTV SUNDAY 8:00 PM 2,801 4,067
22 Psych USA FRIDAY 10:00 PM 2,856 4,027
23 ARMY WIVES LIF SUNDAY 10:00 PM 3,217 3,905
24 SpongeBob NICK SUNDAY 9:30 AM 2,976 3,896
25 THE OREILLY FACTOR FOXNC TUESDAY 8:00 PM 2,949 3,853

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Nielsen Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

 
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