Comments on: Online Video Streams Up 41% from Last Year, Hulu #2 In Total Streams Behind (Distantly) YouTube

By: Kay Bradley

Kay Bradley — Wed, 16 Sep 2009 20:27:47 +0000

Thanks for the info Bill. As an advertiser, I’m always interested in which shows people pay to see, or go out of their way to stream/ DL, etc. It tells me for every one person like that – there are at least ten people “glued” to their TV sets – and my commercials are more likely to be seen – rather than missed in a “lets see what else is on during the commercials” environment. Personally, I’m a HUGE fan of product placement (done **right**). I was always taught that “word-of-mouth is the most powerful form of advertising there is.” Subtle and appropriate product placement comes in a close second for the products I advertise.

By: Bill Gorman

Bill Gorman — Wed, 16 Sep 2009 17:43:15 +0000

Kay Bradley, we don’t see iTunes numbers on a regular basis, but have seen occasional numbers and it doesn’t take many people to put shows on top of the iTunes download list. Tens of thousands can do it, and that revenue is insignificant compared to TV advertising.

By: Kay Bradley

Kay Bradley — Wed, 16 Sep 2009 17:39:35 +0000

It would be interesting to know how many downloads some shows are getting from places like iTunes. Apple won’t release numbers – but the studios/networks get paid per download – so they know … I monitor a large (one of the three largest on the internet) p2p sites just to see which shows are getting the most traffic. It’s fascinating to watch in live time after a show ends whether the “net” is interested or not … While these don’t have traditional spots – product placement really stands out.

By: JustTunedIn

JustTunedIn — Wed, 16 Sep 2009 15:24:54 +0000

A typical 1 hour show might be split up into 5 streams on you tube.

By: Mikey

Mikey — Wed, 16 Sep 2009 14:18:52 +0000

Note that Nielsen inflates these numbers by expressing the averages on a “time per viewer” instead of a “time per person” basis.

If 139 million people watched video online in August, then over half the country watched zero minutes.

If you have some time to kill, try calculating the TV and online numbers on a per person basis by crediting each person who didn’t watch at all with zero minutes.

By: Julia

Julia — Wed, 16 Sep 2009 05:46:07 +0000

It would be interesting to see the average minutes per stream. While YouTube would still without doubt be far and away #1, if it were reported as minutes watched per month, I bet the gap would be slightly (very slightly) smaller between YT and Hulu.

By: Robert Seidman

Robert Seidman — Wed, 16 Sep 2009 03:31:43 +0000

since the sorting is by streams, and not unique viewers, I am not surprised. it’s also not tracked by “streams of long-form full episode content”, where I’m sure ABC would fare relatively well. A lot of the sites above have high total streams due to shorter clips.

Also, a lot of ABC content was on Hulu in August…

By: Chris

Chris — Wed, 16 Sep 2009 03:28:29 +0000

Hm, ABC was one of the first broadcast networks to really pioneer the online streaming of full episodes, it’s surprising to me they’re not in the top ten.