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Updated: Oprah HUGE (ratings) in 24th season premiere with Whitney Houston

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September 15th, 2009

via Josef Adalian at The Wrap:

Oprah Winfrey still has plenty of Nielsen firepower.

Monday's 24th season premiere of "The Oprah Winfrey Show" -- which featured a heavily hyped interview with Whitney Houston -- notched an 8.0 rating/12 share in Nielsen's metered market overnight ratings. That's the highest single-day rating for "Oprah" in nearly two years, and up a healthy 45 percent over last season's premiere.

Press reps for Winfrey's show note that "Oprah" scored well despite being delayed or pre-empted in nine major markets due to CBS's neverending coverage of the U.S. Open.

Update:  here's Broadcasting & Cable's coverage with different numbers cited than the above:

CBS’ The Oprah Winfrey Show, syndication’s top talk show, had its biggest premiere in three seasons, opening season 24 on Monday at a 4.8/13, up 55% from last year’s 3.1/8, the show’s lowest-rated premiere ever. The premiere featured an exclusive interview with pop diva Whitney Houston.

This year’s premiere also beat 2007, when Oprah opened at a 4.6/12. Like all syndicated shows, Oprah’s ratings have dropped steadily in recent years. In 2004, the show premiered at a 7.3/21; in 2005, at a 6.4/16 and in 2006, at a 5.5/14.
CBS’ Dr. Phil had intended to premiere with a live episode shot in New York City, but decided to tape it and hold it for Tuesday because Dr. Phil was preempted in many markets for CBS’ coverage of the Men’s U.S. Open Tennis Finals from 4 p.m. to 7 p.m. ET. A repeat episode averaged a 2.8/7.

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  1. Eddie

    I guess that throws everything that discredits everything the AP article had to say about her ratings declines.

    Clearly she is still the QUEEN of daytime!

  2. Clearly, her ratings are up *because* she endorsed Obama! ;)

  3. Eddie, Eddie, Eddie. Surely you can see that this proves the AP article correct. Her republican/Hilary supporter audience is just so benevolent that they are willing to forgive and give her a chance to redeem herself. ;)

  4. Anonymous

    I don’t think these numbers are HUGE by any means….for a little context:
    (courtesy of B&C)

    ***

    CBS’ The Oprah Winfrey Show, syndication’s top talk show, had its biggest premiere in three seasons, opening season 24 on Monday at a 4.8/13, up 55% from last year’s 3.1/8, the show’s lowest-rated premiere ever. The premiere featured an exclusive interview with pop diva Whitney Houston.

    This year’s premiere also beat 2007, when Oprah opened at a 4.6/12. Like all syndicated shows, Oprah’s ratings have dropped steadily in recent years. In 2004, the show premiered at a 7.3/21; in 2005, at a 6.4/16 and in 2006, at a 5.5/14.

  5. GEORGE 11

    can somebody know how tyra banks premiered on the cw last week???please!!!

  6. so it wasn’t huge BECAUSE it was bigger than 2004, 2005, 2006, 2007 and 2008? Or something else?

    nevermind, sorry about that!

    was confused by reporting differences between the 4.8 rating B&C reports and the 8.0 on the Wrap…

  7. Robert, 2004-2006 were bigger than this year.

  8. yeah I caught that while you were busy correcting me :-) Just confused by the different #s cited for the same thing….

  9. What is the difference? I can’t imagine that B&C’s numbers are demos because I can’t imagine that Oprah was getting a 7.3 in 2004.

  10. Julia, I can only speculate due to not having access to the data!

    there are different ratings for syndicated shows in addition to average audience household rating. the standard for syndicated shows is GAA (gross audience average) loosely defined as: same episode of a syndicated TV show airing on one or more stations several times a week, yielding a gross rating that is higher than the initial one. but since those were overnight ratings not sure that would apply here.

  11. Doug

    Perhaps the second number is women 18-49, the key demo of the talkers?

    Oprah was averaging around a 3 rating this summer for repeats, so I can’t imagine that it premiered last year with only a 3.1 rating.

  12. Visan

    Congrats to Queen Oprah!

    Guess a bunch of Democrats tuned into her premiere while the Repubs were tea-baggin’…. :P

  13. Doug, that would make sense but I think B&C only reports audience numbers, not demos for syndicated shows. And since the blurb comes from a report with a bunch of other shows mixed in, it seems they would indicate if they were going with a specific demo.

  14. Scott

    Just what the thinks she is God needed, a huge audience. Whitney is still a crack-ho

  15. whitney fan

    Scott ur ugly ass trailer park white trash mommas a crack whore, at least whitney is rich bitch

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