The Jay Leno Show premiere up to 18.4 million viewers in final numbers

Categories: 1-Featured,Broadcast TV

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September 15th, 2009

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In the final numbers, the premiere of The Jay Leno Show averaged 18.42 million viewers and a 5.3 rating with adults 18-49.

Below is the quarter hour detail via "Travis Yanan" for The Jay Leno Show and updated blurbs from NBC PR based on final numbers.

I am not surprised that the 10:15pm-10:30pm was the biggest 15 minutes in viewers, especially given that the Bills/Patriots game ended at 10:12pm (here are the Monday Night Football numbers from ESPN).  The last 15 minutes having the most 18-49 viewers is a bit surprising though.

The Jay Leno Show (59 minutes)
- 18.420 million viewers
- 11.5/19 HH
- 5.3/14 A18-49

10:01pm-10:15pm
- 18.376 million viewers
- 11.6/18 HH
- 4.8/12 A18-49

10:15pm-10:30pm
- 19.328 million viewers
- 12.1/19 HH
- 5.4/13 A18-49

10:30pm-10:45pm
- 17.958 million viewers
- 11.2/18 HH
- 5.2/13 A18-49

10:45pm-11:00pm
- 18.006 million viewers
- 11.1/19 HH
- 5.6/15 A18-49

updated NBC press release below:


UPDATE: RATINGS RESULTS FOR THE SEPT. 14 TELECAST OF 'THE JAY LENO SHOW'

UNIVERSAL CITY, Calif. – September 15, 2009 – The following are updated ratings results for the September 14 premiere telecast of NBC's "The Jay Leno Show."

From 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 5.3 rating, 14 share in adults 18-49; a 6.4/15 in adults 25-54 and 18.4 million viewers overall.

"The Jay Leno Show" ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #1 in total viewers and all other key ratings categories.  "The Jay Leno Show" was the #1 telecast of the night on the major networks in adults 18-49, adults 25-54 and total viewers.

Versus its lead-in from the 9-10 p.m. ET hour of "America's Got Talent," "The Jay Leno Show" was up 47 percent in adults 18-49 (5.3 vs. 3.6), 36 percent in adults 25-54 (6.4 vs. 4.7) and 23 percent in total viewers (18.4 million vs. 15.0 million).

"The Jay Leno Show" delivered NBC's highest 18-49 rating in the time period since November 3, 2008 ("Saturday Night Live Presidential Bash"), and biggest overall audience in the time slot since the August 2008 Summer Olympic Games.

From its first half-hour to its second, "The Jay Leno Show increased its 18-49 rating by 6 percent (to a 5.4 from a 5.1).

From 8-10:01 p.m. ET, a special Monday telecast of NBC's "America's Got Talent" averaged a 3.3/9 in adults 18-49 and 13.9 million viewers overall.  In the time period, "Talent" is #1 among the major networks in adults 18-49, total viewers and numerous other key ratings categories.

The 3.3 rating for "Talent" is NBC's best in the Monday 8-10 p.m. ET slot since February 9, 2009, and the 13.9 million is NBC's biggest overall audience in the time period, excluding Olympics, since March 19, 2007.  This is also the biggest overall viewership on any night this summer for "America's Got Talent" and the show's biggest 18-49 rating since Tuesday, Aug. 11.

NBC is #1 among the major networks for the night in 18-49, adults 25-54, total viewers and all other key ratings categories.

Quote from Jeff Gaspin, Chairman, NBC Universal Television Entertainment:  "It's great to launch this innovative new show with such strong initial sampling, but we realize this is just one night and that we're going to build our business in this time period with ratings that will level out over time.  Our focus is on delivering a great show and developing a consistent comedy viewing habit at 10 p.m. over the long haul."

Updated 18-49 averages for Monday night are: NBC, 3.9/10; Fox, 1.8/5; CBS, 1.7/5; CW, 1.3/5; and ABC 1.1/3.  In overall total viewers, September 14 updated results are: NBC, 15.4 million; CBS, 5.3 million; Fox, 5.0 million; ABC, 3.9 million; CW, 2.5 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

Note that all national ratings are "live plus same day" unless otherwise indicated.

 
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