Wizards of Waverly Place The Movie adds 2 million with DVR viewing

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via press release:

Final Take – Disney’s “Wizards of Waverly Place The Movie”

Surging by Nearly 2 Million Viewers Based on L + 7, Disney’s

“Wizards of Waverly Place The Movie” Becomes Cable’s No. 2

Scripted Telecast on Record, Delivering 13.5 Million Total Viewers

“Wizards of Waverly Place The Movie” (8:00-9:46 p.m.)

Gaining nearly 2 million Viewers based on a full week of viewing, the premiere of Disney Channel’s 77th original movie, “Wizards of Waverly Place The Movie,” became cable’s No. 2 scripted telecast of all time in Total Viewers (13.5 million), and cable’s No. 2 telecast ever in Kids 6-11 (5.3 million/21.8 rating) and Tweens 9-14 (4.6 million/19.0 rating), behind August 2007’s mega-hit, Disney’s “High School Musical 2.” In Kids 6-11, “Wizards of Waverly Place The Movienow ranks as TV’s No. 1 telecast of 2009, surpassing NBC’s “Super Bowl” (5.3 million vs. 5.1 million).

With “High School Musical 2” and “Wizards of Waverly Place The Movie,” Disney Channel owns cable’s Top 2 scripted telecasts of all time in Total Viewers and cable’s Top 2 telecasts overall in Kids 6-11 and Tweens 9-14.

  • Among cable movies, Disney Channel now holds 3 of cable’s Top 5 most-watched movies ever in Total Viewers with original movies “High School Musical 2” (18.6 million – No. 1), “Wizards of Waverly Place The Movie” (13.5 million – No. 2) and “Camp Rock” (10.1 million – No. 5):
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  • “Wizards of Waverly Place The Movie” delivered impressive gains, Live + 7 versus Live + Same Day, increasing by 15% in Total Viewers (13.5 million vs. 11.7 million), by 15% in Kids 6-11 (5.3 million vs. 4.6 million) and by 12% in Tweens 9-14 (4.6 million vs. 4.1 million).

Source: NTI, as dated.  U.S. ratings, Live + 7 and Live + Same Day.

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