XOXO! from the CW PR team:
THE CW’S SIGNATURE MONDAY RETURNS ON TOP,
WINNING MONDAY 8-10PM WITH TARGET FEMALE DEMOS
Moving to 9pm,Scores Its Best Ratings Since December in Key Demos;
Matches Year Ago Season Two Premiere with Women 18-34
Dramatically Improves on May Ratings;
Seventh Season Debut ofIn Line with May Sweep Performance
September 15, 2009 (Burbank, CA) – The CW’s signature Monday night returned in strong fashion and just as it had last fall, finished first from 8-10p.m. with its core audience of women 18-34 (2.9/8), females 12-34 (2.6/8) and female teens, according to preliminary live plus same day Nielsen ratings for Monday, Sept. 14, 2009. The CW also ranked second from 8-10p.m. with adults 18-34 (1.8/5).
Kicking off its third season,delivered strong demos in its new 9pm time period, scoring the show’s best women 18-34 (3.3/8), adults 18-34 (2.0/5) and women 18-49 (2.1/5) since Dec. 2008. also posted its largest audience (2.5mil) since Jan 2009.
Despite moving time periods, GOSSIP GIRL matched its much-buzzed about second season premiere last year with women 18-34 (3.3/8). The GOSSIP GIRL faithful returned in force, as the show improved dramatically compared to its performance at the end of last season, building 25% in women 18-34 and 33% in adults 18-34 versus its May 2008 average.
Competitively, GOSSIP GIRL won the 9pm time period among women 18-34 and women 12-34 (3.0/8). GOSSIP GIRL also ranked second in the hour among adults 18-34 (2.0/5)
Entering its seventh season and now leading off Monday night,returned just as strong as it finished season 6, virtually on par with its May performance in women 18-34 (2.4/7), adults 18-34 (1.6/5), adults 18-49 (1.2/3). finished second in the hour with women 18-34, adults 18-34 and females 12-34 (2.2/7).